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Monthly Archives: June 2011

CSR And Social Media: A Winning Combination

by Convonix Research Team on June 30, 2011

Social media is being used in all possible avenues; from interpersonal communication to brand building. Due to the extensive reach and power of social media it is ...
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Handy Google Analytics Tips: Converting Returning Visitors to New Visitors

by Namrata Thacker on June 29, 2011

This is the first in a series of posts highlighting possible customizations in Google Analytics & how the resultant dataset can be used to run a successful internet ...
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"Google Plus": 4th Time's The Charm?

by Convonix Research Team on June 29, 2011

From the ashes of "Buzz", "Wave" and "Orkut" rises yet another attempt by Google to take over its arch rival Facebook; say hello to Google Plus. …
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Social Media Opens A Whole New Vista For Small Businesses

by Convonix Research Team on June 27, 2011

It is common belief that social media strategies work best for large businesses that have an established and loyal customer base. However, it has been proven that ...
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Want To Lead The Market? Let Unique Content Show You The Way

by Convonix Research Team on June 23, 2011

In the era of modern marketing and social media, content is definitely one of the most important tools at your disposal. The most popular platforms of modern ...
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Ignore YouTube At Your Own Peril

by Convonix Research Team on June 23, 2011

More often than not, Brands using social media are so busy concentrating on Facebook and Twitter that they miss out on a lucrative tool like YouTube. Small ...
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Facebook Will Surge Past Yahoo To Lead The Display Ads Market

by Convonix Research Team on June 23, 2011

2011 will soon be a landmark year for Facebook as it is on its way to take over the spot as the number 1 ad-selling company in the US, a spot currently held by ...
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Hook Them With Content And Retain Them As Your Community

by Convonix Research Team on June 23, 2011

There is often a debate regarding the importance of “Content” v/s “Community” in the online space. The importance of either depends on the progress of the ...
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Social Media Crowdsourcing: Mobilize Your Existing Loyalists

by Convonix Research Team on June 17, 2011

The advent of social media has changed the way businesses engage with their consumers. In the 'Social Media' era brands will definitely benefit from using ...
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Why Marketers Should Explore The Quora Way

by Convonix Research Team on June 16, 2011

Out of all the social media channels, Quora is one of the most understated yet highly important one. The Q/A website aims to become a comprehensive resource for ...
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