Who needs Affiliate Marketing?

You understand the importance of Search Engine Marketing, but want to move beyond simple Adwords-based advertising. You care about paying for results, not clicks. You want to reach specific audiences, build a focused advertiser network, display rich data, and preserve your brand.

If you want any of these, it's time for you to consider and evaluate an Affiliate Marketing Program.

What is Affiliate Marketing? Why is it so Attractive

From Wikipedia: "Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts."

In an Affiliate Marketing network, you (the merchant) make available a range of advertising material (banner and text ads, product data feeds, and more) to interested publishers (affiliates) who will display these "creatives" on their websites, blogs or wikis. Affiliates could be individuals or large corporations, and creatives could range from simply displaying banner ads to creating sophisticated ones based on data feeds.

When you make a sale because a visitor clicked on a creative on an affiliate's page, the affiliate earns a commission, which could either be a fixed amount or a percentage of the value of that sale.

Affiliate Marketing is attractive because it gives both the merchant and the affiliate more control over the advertising process than traditional pay-per-click models like Google Adwords. Merchants can choose their affiliates among those that sign up with them, and affiliates can choose the kind of creatives they display.

Finally, because there's so much more to creatives than just banners (or text ads in Adwords' case), affiliates can create far more effective advertising props than would be possible with PPC campaigns, which means a much better conversion rate for sales.

Convonix and Affiliate Marketing

Convonix runs Affiliate Marketing campaigns like few others. We've worked relentlessly to build a tight operational plan from our past AM campaigns, to a point where we can get a campaign online in 7 days. With a dedicated account manager for each client, we make sure each client's campaign is tailor-made to his/her needs. A Convonix-run Affiliate Marketing campaign will typically follow this process:

• Competitor Analysis
• Affiliate Research
• Registration with Platform
• Creatives Design
• Affiliate Invitation Page Design
• Design Affiliate Newsletter
• Weekly Sales Reports
• Transaction Tracking

All of our campaigns have resulted in Affiliate signups from Day One, and sales inside the first 100 hours of the Program going live.

Get in touch with an affiliate marketing consultant for a free consultation and quote.