Diaspora is what you would call a “smart” site. While users and media all over the world were buzzing with Facebook’s privacy issues, Diaspora creators took a different route by providing an alternative to the social media giant by just posing the question to user “Why can’t privacy and connections go together?” This rather ambitious attempt by the founders has managed to capture a lot of eyeballs.
Search Engine Optimization
Diaspora – launch of the Anti-Facebook
Will Reddit be the next Digg?
Tips for SEO link building
Emmy Awards get social
Rise of USA’s Social Media budgets
More...
The old adage of “Not all change is good” was proved right, and how, when DIGG users revolted against the new interface of the website. Barely a week after DIGG changed to its new version 4, did users start protesting against the numerous changes that it brought with it. Some of the major changes that the site saw were removal of the upcoming news page, a “my news” section as default, removal of the “bury” or “dislike” button amongst other smaller ones.
Links are the path ways by which search engine spiders get to your website. For this very reason, building links is crucial to any Search Engine Optimization campaign. Link building is also important from a popularity perspective as a website is ranked according to the amount and quality of links it generates. Any SEO experts will advise you to concentrate well on building relevant links. Here are some tips that can help you get started on your Search Engine Marketing plan:
The 2010 Emmy awards were celebrated this Sunday and Emmy authorities used Social Media in a big way to promote the ceremony. NBC made use of Twitter to give users a more real time experience for one of the most watched award shows.
To get on to the “live and exclusive” bandwagon, NBC set up a special website whereby users can send tweets directly to the host for the night, Jimmy Fallon. Users could either get on to the website or use #imontheemmys hash tag to make sure their tweets reach the host. This year users got to introduce their favorite stars by sending their introductory tweets which were then used by host Jimmy Fallon. This was a great tactic to get users on to their televisions in hope of their tweet being the chosen one.
A recent study by several USA monitoring agencies has shown a remarkable 72% companies indulging in Social Media. The study by King Fish Media and its partners also showed that the companies wanted to increase its marketing budget in the coming years.
Social Media has become a coveted method of marketing due to its “human factor”. Most people are on social media networks to directly influence customers. Unlike traditional marketing and advertising, Social Media gives you the advantage of talking to your customers and having them revert back to you. This provides a more valid and personalized data. It is no wonder, therefore, that USA companies are increasing their social media budgets.
Pay Per Click
Maximize your PPC budgets using alternative search engines Part 2
The Drawbacks Of A/B Ad Split Testing Part 3
The Drawbacks Of A/B Ad Split Testing Part 2
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Whenever you launch a successful pay per click advertising campaign it becomes important to optimize the campaign as it will further help you maximize the profits. If you optimize your PPC campaign well, then you can derive great results from it. As a smart PPC professional, you have to be aware of the malpractices which can actually damage your …
Search engine marketing is crucial to the success of any business in the cyber space and if certain key features are not understood, then it can be a disaster for the business. It is essential to understand the pitfalls of A/B ad split testing before undertaking it under PPC campaign management. If the PPC marketers answer certain questions like whether the unique …
PPC campaign management is an essential part of search engine marketing and if not done carefully, it can affect the overall performance of the pay per click advertisements. In the second round of A/B split testing, the qualified PPC advertisement is tested against the new challenger ad and finally looking at the CTR and CVR performance of both, a winner pay per click …
Social Media Optimization
Diaspora – launch of the Anti-Facebook
Will Reddit be the next Digg?
Emmy Awards get social
More...
Diaspora is what you would call a “smart” site. While users and media all over the world were buzzing with Facebook’s privacy issues, Diaspora creators took a different route by providing an alternative to the social media giant by just posing the question to user “Why can’t privacy and connections go together?” This rather ambitious attempt by the founders has managed to capture a lot of eyeballs.
The old adage of “Not all change is good” was proved right, and how, when DIGG users revolted against the new interface of the website. Barely a week after DIGG changed to its new version 4, did users start protesting against the numerous changes that it brought with it. Some of the major changes that the site saw were removal of the upcoming news page, a “my news” section as default, removal of the “bury” or “dislike” button amongst other smaller ones.
The 2010 Emmy awards were celebrated this Sunday and Emmy authorities used Social Media in a big way to promote the ceremony. NBC made use of Twitter to give users a more real time experience for one of the most watched award shows.
To get on to the “live and exclusive” bandwagon, NBC set up a special website whereby users can send tweets directly to the host for the night, Jimmy Fallon. Users could either get on to the website or use #imontheemmys hash tag to make sure their tweets reach the host. This year users got to introduce their favorite stars by sending their introductory tweets which were then used by host Jimmy Fallon. This was a great tactic to get users on to their televisions in hope of their tweet being the chosen one.
Usability Consulting
Designing SEO friendly websites
Designing webpages for SEO & Usability
Optimizing Your Homepage for Better Conversions
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Designing your website to be search engine friendly can often be misinterpreted by Usability consultants, website designers and sometimes even SEO experts.
One of the most common mistakes that most businesses make is to hire a traditional marketing agency to do their web page design. There are several options that look attractive to the creator, however web page design must be made keeping Search Engine Optimization in mind. There is no use of a great design if users are put off by the site and move on to some other. Making the web design SEO friendly can help to increase the global presence of the brand.
The main target of most SEO consultants is to make sure that users get to that last stage of the conversion process, the actual purchase of product or service. If a user is at that page it generally means that they are almost converted into customers, however the important thing to get to that stage is the main homepage of any site.
Web Analytics
SEO for launching a new website
Microsoft Bing Webmaster Tools Part 2
Microsoft Bing Webmaster Tools Part 1
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While a lot of time and effort is spent on getting good SEO rankings for your site, great care must be taken even while creating the site itself. It takes months to get a good ranking and a poor website can drastically pull it down.
If your current website has been up for a while, it has evidently got a considerable number of inbound and internal linking.
One of the most useful tools for search engine marketing offered by the Microsoft Bing Webmaster is the index explorer which will help the marketers view specific pages of the website which are indexed by the directories. When the marketers know that pages are indexed by the directories, then this can lead to profitable SEO by the company.
Every company looks forward to effective search engine marketing and for that various methods are to be applied in the initial stages while chalking out the SEO plan. It is important for the marketers to consider new tools that come up in the market so that advanced SEO techniques can be implemented by the company in order to get higher profits.
