Link building is one of the most critical components of the search engine optimization techniques. The term though is self explanatory but there is always a possibility of some elements of confusion cropping up when the actual process is underway. For deriving maximum benefits out of link building and hence search engine optimization it is mandatory to understand the basics and the process involved in link building.

The link building exercise as part of SEO involves among other things, link metrics and acquisition techniques which at time can be confusing. The basic step in link building begins at evaluating a potential or past built link. Once this has been established then adopting a healthy mixture of low, intermediate and high quality links can serve the purpose of an SEO company in effectively adopting the suitable organic search engine optimization methodologies.

Various important aspects of link building include,

• Anchor Text: It is the most important thing that an SEO company must keep in mind while acquiring a link from any web site. The anchor text of a link plays a major role in defining the value of that link and is one of the most important metrics.

Moreover, the link portfolio as well as the anchor text must always be auditing actively as it helps the SEO company in keeping track of any changes in the link gain or link loss. This information is required so that timely and desired actions can be taken.

• Link Page Authority: An important part of the entire search engine optimization methodology it is crucial to be sure of the link equity of the account page. What also is desired is to be sure of the ability of that particular page to obtain the links.

Using Yahoo’s Site Explorer can be of great help in choosing the external links.

• Domain Authority: Authority of the domain to which the link belongs must be investigated. It become even more critical because of the fact that if on one hand a right domain is essential for adequate link building and hence effective search engine optimization then on the other hand an unsuitable domain can be detrimental to the entire process.
• Links on a Page: Knowing the number of links on a page is also an important aspect which an SEO company needs to be aware of. A page has certain equity which it can spread hence a page crowded with too many links should be avoided. As a matter of fact such pages are at times devalued by the search engines and may end up becoming dangerous as well.

Continued in Part 2

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