Micro blogging is one of the latest evolutions in the social media arena which has connected the visitors with the Web 2.0. The huge popularity of this new form of social media can be witnessed through the success of Twitter, which now comes third among the largest social networks on the Internet. The site was set up only in October 06 and is already enjoying such a phenomenal success. According to statistics, a massive 5 to 6 million users and 55 million visitors log on to Twitter every month. The company is now the hottest topic of discussion for several online marketers all across the Web.

Marketers are trying to focus on how Twitter will change the face of online marketing. Search engine optimization (SEO) experts are using the advantages that social media marketing offer to work in favor of them. The entire social media scene is now focused on Micro blogging. Through micro blogging you can not only enhance your networking and communication, but also add a human touch to your customer interaction. This, in turn, help in building strong and long-lasting relationships. Within a 140 character ‘tweet’, your message is sent across to a variety of audience including bloggers, journalists, correspondents, reporters, and of course your potential customers, whom you may not have access otherwise.

Like all other social networking sites, Micro blogging sites are also constantly going through several changes. Thus, the search engine spiders are also updating these changes. This makes a Micro blog post or a ‘tweet’ one of the fastest way of getting your message indexed. This again, provides a huge marketing potential to these sites. Such sites are no different from press releases or news services and work as media outlets. Micro blogs are one of the best ways to promote your website, with viral marketing being the backbone of social media marketing.

Twitter does not allow link building, which is one of the main on-page SEO practices, because for user submitted links it uses the attribute ‘nofollow’. This attribute does not allow the search engine spiders to follow the link. As a result, they are not considered while Page Rank calculations. However, the off-page benefits of using Twitter or similar micro blogging sites are huge. Micro blogging has opened a new avenue of online marketers and it is important that the marketers understand and use the latest form of social media marketing to their advantage.

The first dedicated SEO company in India, Convonix has helped websites help make the maximum from their online properties. Convonix Inc provides customized Search Engine Marketing services including Search Engine Optimization, Pay Per Click Campaign Management, and Social Media Optimization.

The above article is Copyright of Convonix, Inc. This article may be copied for electronic publication on a blog, newsletter, or website, provided it is re-published in its original form, with the author information, copyright, and hyperlinks intact.