One of the most useful tools for search engine marketing offered by the Microsoft Bing Webmaster is the index explorer which will help the marketers view specific pages of the website which are indexed by the directories. When the marketers know that pages are indexed by the directories, then this can lead to profitable SEO by the company. Like other tools, this index explorer also cannot be downloaded which is again not good for search engine marketing. While guiding the companies about these new tools by Bing, the web analytics consultants need to be every careful because some of these tools are just not action oriented. According to web analytics consultants, these tools could have been more useful if they were downloadable. Apart from index explorer, the next tool is crawl summary which as the name suggests, shows the number of pages crawled each data.

In Bing Webmaster Tools there is an additional HTTP error code reports which are used to rectify the crawl errors. Though this facility is also available with the Google, however it would be interesting to find of BingBot can solve problem related to a particular site which Googlebot cannot. Like other tools, this is also not very useful for search engine marketing as it cannot be downloaded. The new block URLs feature is another offering from the Bing Webmaster where the marketers can easily block the URLs from Bing search results. Through this feature, the marketers can actually remove the page immediately from the search results and this will prove beneficial for search engine marketing. The web analytics consultants prefer this Bing tool over the Google tool as it is an instant solution as compared to Google where there is aneed have robot.txt.

For effective SEO, it is important to submit the URLs to some of the best websites and Bing tool helps in this. Through this feature, the marketers can find out the URL which can be added to the index. If the search engine marketing experts want to submit a small number of URLs, then this feature can be effectively used. Since most of the data is only for viewing and not for downloading, the companies need to have silverlight technology in order to view it. The webmaster analytics consultants feel that Bing Webmaster Tools cannot be used at all without silverlight technology. The SEO experts are of the opinion that this advanced version of Microsoft Bing Webmaster Tools is not an upgraded version as many of the tools are missing. Some of the missing tools include backlinks report, outbound link reports, robot.txt validator, domain score, language and region information.

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