When it comes to Page Rank and search engine optimization (SEO) it is first important to understand that it is only Google that uses Page Rank to index the web pages. No other search engine use Page Rank for ranking the pages of a website. It is also important to understand that there is a difference between the ranking of the web page and Page Rank. While Page Rank is created exclusively by Google to judge the relevance of web pages, a page ranking is something which can be given by any search engine and denotes the position of the web page in the search engine results page (SERP).

Page Rank refers to an overall number which is assigned to a website. This rating depends on the popularity or the relevance of the website. While the position or ranking of your website is dependent on multiple factors or SEO techniques, Page Rank aims towards long-term values and thus, securing a good rating by Page Rank is something which most of the SEO firms aspire for.

This Page Rank rating, given by Google, varies between 0 and 10. The more popular or informative a website is, the higher the rating goes. The Page Rank rating uses a complex set of algorithms to decide how popular or how relevant a website is and then assigns the number or the rate accordingly. Back links and heavy traffic also contribute in making the website popular and earning it good ratings from the Page Rank algorithm.

Some of the most effective ways to improve your Page rank can be quality content, publishing good articles, and inbound links to name a few.

It is advisable to maintain the quality of the content no matter what. Irrespective of whichever search engine crawlers browse through your website, if the content does not have originality or relevance, the rating of your website is at risk.

Submitting articles to article submission sites can be a very good approach to increase your Page Rank number. Often Google spiders crawl various websites with quality articles and if they find links to your website from these article directories, it counts it as a ‘vote’ for your website. This vote helps in deciding your Page Rank rating significantly. However, copy pasting articles from other websites or articles with irrelevant content are not going to help. You must ensure that all articles that you post have unique and informative content.

The number of inbound links to your website also contributes to your popularity and helps improve search engine rankings of your web page.

Customized Search Engine Optimization Service by Convonix helps you get on the top search result pages across major search engines.
Being the first dedicated SEO company in India, Convonix Inc has handled complex Search Engine Marketing projects including SEO and PPC campaign management projects.

This article shows how Link Popularity can help leverage Search Engine Rankings for your website, and gives tips on how to go about carrying out a link popularity programme for your site.

Link popularity has become a buzzword in the SEO industry lately. Everyone is desperate to exchange links and increase their link popularity especially after Google announced it was one of the single most important factor that affected search engine rankings.

So does it work? I decided to try it out a few months back, and I must say… it did wonders. This site was an e-commerce site and hence had hardly any spider friendly static pages with lots of spiderfood and text. I was given some space to add optimized text to but that’s about it. This is what I did – created around 10 static pages and a links page.

After optimization and an initial round of submissions to the directories and search engines, I surfed around looking for suitable link partners. My criteria : Their links page should be indexed by Google and their website should have a decent pagerank.

I got around 50 links and then I waited… I needed Google to pick up these links. And luckily it did. Next months refresh I had them incoming and I had the site in the top 10 for all but one of the 12 keywords I was aiming for, the 12th keyword was #11 on Google. So 2 months after the site was first added to Google, 1 month after optimization and link exchange, the site was right up there.

So what are the steps you need to follow to get most out of your link exchange programs? Look for the site with a good pagerank. Make sure their links page is indexed by Google Use text links and no banners. Make sure your link text consists of your keyword. Optimize your website. Link popularity without optimization does not make sense. Be patient – Link popularity sometimes takes more than 1 refresh to show results.

Customized search engine optimization and search engine placement service offered by Convonix Inc helps improve the search engine placement and search engine rankings of your website. Learn more about our SEO optimization services.

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