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Taking you to The Next Level

How Relevant is Keyword Density?

October 6th, 2008 by Mansi Karia in Search Engine Optimization

Some SEO experts believe in keyword density and some don’t. I’m talking about keyword density in terms of writing content for your web pages. Does it matter how many times you repeat the keywords and key expressions in your web page copy? Can a 5% increase in the keyword density help you boost your search [...]

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Importance of Article Submission

October 6th, 2008 by Manish Karia in Article Marketing

Article submission generally refers to the writing of articles that are relevant to your online business and then getting them added to the popular article submission directories.
The main purpose behind article submission is to attract a large number of visitors (and links) to your website without incurring a great cost. Obviously, it is important to [...]

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Getting Your Dynamic Sites Completely Indexed

October 1st, 2008 by Namrata Yadav in Search Engine Optimization

Dynamic URL’s are distinct as those url’s which contains query string ‘=’, and/or, ‘?’, ‘&’ in the URL of a page.
Dynamic URLs look like:
http://www.yoursite.com/index.php?option=com_content&view11=art&id=58
Static URLs looks like:
http://www.yoursite.com/productname
A concept of mod_rewrite subsists which can be used to change these dynamic pages into static pages. Static url’s are more easy to read. According to my observation, rewritten [...]

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SEO or PPC?

October 1st, 2008 by Mansi Karia in Pay Per Click, Search Engine Optimization

Organic SEO or Pay-Per-Click search engine advertising, which is better? It depends on what you want at a particular moment.
Organic SEO
Organic SEO means trying to rank well naturally. In organic SEO you don’t pay for every click you get from the search engines. All the clicks from the search engines are free when you appear [...]

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Underscores or Dashes in URLs

October 1st, 2008 by Manish Karia in Google, Search Engine Optimization

The debate on whether to use underscores or dashes in URLs has been a pretty old one. Google finally cleared up the difference on their interpretation between the two. Their answer is simple: Dashes are considered are separators while underscores are not.
What this means is that for a URL like:
http://www.convonix.com/search-engine-optimization/
it is clear to Google, that, [...]

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SEO – Importance of Domain Names

September 29th, 2008 by Vishal Makhija in Search Engine Optimization

The other day I stumbled upon an article which gave tips on how to choose a domain name and how important is the presence of keywords in the domain name or URLs. I just skimmed through it and here’s what I feel would be a good domain.
Short and keyword rich
If you have SEO in mind [...]

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Sitelinks

September 26th, 2008 by Kunal Shah in Google, Search Engine Optimization, links

Sitelinks are the links shown below some sites in search results and  are meant to help users navigate to your site. Google analyzes the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they’re looking for and when it does find something suitable then [...]

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Google’s 10th Birthday

September 26th, 2008 by Vishal Makhija in Google

It has been 10 long years since Google entered our lives and it has gotten better with age. It’s fascinating to know that a company started in a California garage by two Stanford PhD students today dominates almost 80% of its business market and has offices world wide.
Not many people know that the word Google [...]

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HTTP status codes - 3xx Redirection Responses

September 25th, 2008 by Pranali Devalkar in Search Engine Optimization

The HTTP status codes in the 300 series indicate that the resource requested has moved or in some way been redirected to a new location.

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PPC Budgeting

September 25th, 2008 by Anupama Joshi in Pay Per Click

Determining budget for PPC is very subjective. It does not depend upon the industry, to your competitors’ budgets, or to other such factors. It totally depends upon how aggressively you want to market your products/services.
Just bidding high and ensuring top rankings is by no means a way to measure success of your PPC Campaign. The [...]

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