I read a very good article (http://www.wordtracker.com/academy/stop_the_slaughter_of_innocent_copy/) on SEO copywriting in the wordtracker newsletter today. Aptly titled “Stop the slaughter of Innocent Copy”, this article talks about how great copy is destroyed due to keyword stuffing.

I completely agree with the author that people today are obsessed with stuffing in keywords in the text of their pages. The obsession with keyword stuffing generally means that we’re reading the keyword being targeted 3 times in each sentence. The author mentions several great ways of incorporating keywords in your website content without making it look terrible to your user.

I think that every aspiring SEO copywriter should read this article before optimizing that first page of website content.

This category is the result of me feeling really guilty for not updating my personal blog for months now… There is just no time, or I guess I am just too lazy to blog after a 14 hour workday. So I thought… why not have a small section right here on the Convonix Blog?

Khopcha is a local Mumbai slang for corner and off course its also the name of my first site (years before Convonix was formed) on a paid server, khopcha.com - A teens portal that was established by a group of schoolmates and run with virtually no money in our pockets ;).

So everything mentioned in this section is just my personal view and may not necessarily reflect the view of Convonix Inc or its employees .

Vishal.

I have been working with search engines for over 7 years now and never ever has search marketing created as much buzz in India as it is creating now and I believe a major reason for that is Google.

In India, even after the economic liberalization, many people still refer to toothpaste as Colgate and to a chocolate as Cadbury… Now people have started referring to search engines as Google… any search engine. The term Googling is associated with searching for anything using any available search engine.

The two factors that have made Google synonymous with search are -
1 - Their focus on their core activity, i.e. - search
2 - Their marketing tactics, right from their early days

While Cadbury and Colgate took years to build such a strong brand, Google became a huge phenomenon virtually over time… much like China did actually - I woke up one morning and everything was made in China!!! Similarly, one day, everyone just started using Google instead of Yahoo or Altavista.

I don’t know how many people agree with my observations in this post (would love to get some feedback btw), but I strongly believe that Google has done a lot to popularize SEO in India… what do you think?