Google has made the next logical move after pay per click and pay per call. They have now introduced pay per action. This means that you pay not when someone clicks on your ad but when someone actually completes an action defined by the advertiser. Advertisers can choose to pay when a user makes a purchase, signs up for a newsletter, or completes any other clearly defined action that they choose.

This is very similar to the affiliate marketing model, where the merchant pays a publisher only when a defined action takes place.

As always Google has gone a step further to ensure that the cost per action is automatically worked out by their system. They’ve said that advertisers should have received more than 500 conversions through CPC or CPM campaigns in prior 30 days to be eligible to participate in this pay per action program. This means that they have enough data to calculate the best performing keywords, campaigns and cost per conversion that you’re incurring.

I may be wrong, I guess there may not be a huge change in the cost incurred by an advertiser if he chooses either pay per click or pay per action, all other factors remaining equal.

This one is a long overdue post. I have been meaning to write it since months (may be even years ) but never actually got down to it.
People who know me will tell you the amount of time I spend every day in office. It isn’t just me. Everyone around here has long days.

But ask anyone here about life at Convonix and they’ll say that it is all fun. We’re very serious about our work and our deadlines… but we never forget to party… be it weekly dinners, birthdays, our special biryani parties (a big thanks to the chef at Delhi Darbar for the awesome biryani that he makes) and off course our frequent out of town brain storming weekends.

To the people who want to join us (you can apply here!!!) – Every Convonite will tell you that the Convonix culture, formed through an amalgamation of people from different backgrounds, is special. Team spirit, responsibilities and hard work are a way of life here. But, once you blend in, you will find that the line between work and fun has disappeared.

Below are pictures of some of the fun things that we do every day (Finally…).