Archive for April, 2008
Google Adwords on Yahoo Search
Friday, April 18th, 2008Users using the Yahoo search engine would have noticed google ads showing up on their search engine result pages. While this has just been a test so far, rumours have it that the test has been a success and Yahoo is considering a more extensive deal with Google.
What does this mean to Google, Yahoo & paid search advertisers?
It means that the Yahoo search marketing program may take a back seat to Adwords. It will also mean that Microsoft may have to pay a little more for Yahoo considering the fact that the Yahoo balance sheet may look better with part of the Adwords revenue than it would have with the Yahoo search marketing ad.
Google beats street expectations
Friday, April 18th, 2008Google announced its first quarter results a few minutes back and the results were better than street expectations. Google’s Q1 EPS was $4.84 and the revenue was $3.7 billion. Amid fears that the economic slowdown would have a negative result on Google’s paid ads program, adwords, Google announced that paid clicks were up 20% in the first quarter.
So I guess the paid search marketing world has nothing to worry about and atleast Google is continuing to see an increase in revenue from it’s pay per click ads.
Google Analytics Introduces New Graphs
Saturday, April 5th, 2008Finally… and I say finally with my hand on my heart. Google Analytics has introduced a graph that shows us traffic trends not just by day, but also by week and month. Have a look at the screen shot below -

This was a graph that I sorely missed. This graph will save a lot of people some trouble. People, who like me want to see the increase/decrease in monthly traffic to judge the success of an internet marketing initiative like SEO that takes time to show results.





