Those who follow search engine trends will be well aware that since mid 2008, Google’s algorithm has been attributing increasing importance to the geographical fraction of the website parameters it evaluates. Every SEO company had realized this with a shock last year, as they usually do with most alterations in the algorithm.

But as with every modification geared towards “more relevant results for the user”, this I believe, has only generated optimized solutions that have served to make websites more organized. Solutions geared towards additional verticals of categorization of websites, making the websites and in turn the results more structured.

One of the most important factors that very noticeably affect the “geographic algorithmic categorization” of a website is the location of the server where it is hosted and even more so, the geographical location of the registrant of the website. In fact even the incoming link building to your website should focused be from a web page hosted in an appropriate location. These factors affect the region of the world wherein the websites visibility on search engines will be good.

Sub- domains are another extremely underutilized method of targeting audiences across a wide range of physical locations. Apart from creating sub-domains, further emphasizing the location of the target audience by specifying it in Google’s Webmaster Tools is a good move.

Localizing the content on your website and maintaining a physical address in the target location, will help you grab traffic from sources such as the Local results displayed by search engines these days.

As, Google’s algorithm is going to get only more location specific and more discerning when displaying results it only makes sense for websites to move in the same direction strategically.

Domain popularity is one of the highly valued factors that help search engines to assess the importance of your website in comparison with the other websites in a particular field. Greater the number of domains that link to your website, greater the domain popularity. Domain popularity will help you increase your website’s ranking in search results and also increase your website’s PageRank in Google.

Whenever a search is made through the search engines, all the relevant results are listed on the search results page. These results are presented to the user in an organized fashion based on the importance of the website as per the assessment of the search engine. The role of the search engines is to provide the most relevant information to the users from the most authoritative sources. Search engines decide the authoritativeness of a website from its domain popularity. Very often, it is the domain popularity that makes or breaks your search engine ranking.

Google uses domain popularity as one of the most important factor to assign PageRank to your website. As you can clearly see, domain popularity is highly important for your website’s online success. At times, domain popularity would be the only differentiating factor that will set you apart from your competitor.