As you all must have noticed it by now, Google search bar has gotten bigger and in Google’s words “symbolizes our focus on search and because it makes our clean, minimalist homepage even easier and more fun to use. The new, larger Google search box features larger text when you type so you can see your query more clearly. It also uses a larger text size for the suggestions below the search box, making it easier to select one of the possible refinements.”

Google Homepage - Before

Google Homepage - After

Google has been making many changes in recent history and to make the larger search bar public without any beta testing seems like a gutsy move for Google. As for statistics, the new search bar is 32% larger than its predecessor. As for my two pennies on this phenomenon, I am not very enthusiastic about this change and definitely looks strange; seeing that we’ve been using the old page for quite some time now and are very used to it.

Different business owners use different tracking systems to track and monitor the profit margins of their pay per click  program. Performance tracking is important for pay per click campaign management. There are primarily three types of problems that you can face with tracking 3rd party campaigns, namely, tracking parameter order, 301 redirects, and the URL structure. Let us discuss them one by one.
While tagging URLs, checking the order of the tracking parameters is very important. If the parameters appear to be in the wrong order, you will not be able to track the performance of your pay per click campaign. Remember, the &UTM URL tagging must remain before any other additional parameters of tracking. Therefore, check carefully and reorder your tracking URLs.
301 redirects can cause great problems in the way of URL tracking and divide your pay per click traffic into two categories, direct and organic. The gclid tracking code for Adwords and the tracking parameter &utm=source is also included in this. You must test gclid and type in the destination URL in the browser with an appended end like this “www.sample.com/?gclid=test” to find out whether there is an issue of 301 redirects. To get rid of this problem, you need to get your server configured in a way that passes the gclid as well as all the other parameters of tracking.
The appropriate URL structure is crucial to track 3rd party campaigns in Google Analytics. Without proper structuring and formatting, Google Analytics does not record traffic in the right manner. check your &utm=source parameters carefully to ensure that everything is appropriate and go through the troubleshooting tips while tracking 3rd party pay per click campaigns. You can also take the help of a pay per click consultant to help you with PPC campaign management.

Have you ever faced a situation where conversion rates for a pay per click program were going down and you were not able to trace the exact reason behind it? If yes, then you might want to know some facts that I discovered while trying to figure out the reason behind the lower rate of conversion for my pay per click (PPC) campaign. While trying to find out the reason, if you are unable to pin down any prominent one, check whether anything has been changed within the website.
While reviewing all the other aspects about the overall website performance, make sure you also review the abandonment rate with the help of Google Analytics tracking. You might find that people are leaving your website before performing the required action and think of ways of how to bring them back again. You will also know which is place or page from people are dropping off. Other than all this, the performance of your PPC campaign might also be influenced by seasonality. One big factor could be the landing page of your ads. If the landing page has a high bounce rate, then it can be safely assumed that the current landing page is not working. The landing page then has to be optimized keeping usability in mind. If that is not feasible for you then hiring a usability consultant is the way to go. Reviewing of the conversion funnel is thus, very important, when trying to find out the reasons of lower conversion rates.  You can consult a pay per click consultant to analyze the review the various aspects of the conversion funnel in the right manner.

One of the latest developments in Google organic search has been the way they now use the feature ’show more results from’. Google has removed the HTML link to a specific site command feature. Unlike before, Google now dynamically opens up multiple other results on the same organic search engine results page. Additional results, enabled by the AJAX driven plus sign are displayed along with the results from the web. This has brought a new dimension to the search engine optimization and the field of seo optimization.
Once clicked, the plus sign opens up in the form of five new links, and turns into a minus sign. This feature has turned out to be very effective in terms of google organic search as well. You can hide these additional links by clicking on the minus sign which will turn back to plus sign. The links that open up on the click of the plus sign are all contextual to the main search topic. This feature allows Google to accommodate multiple contextual search results within the same organic search results page and also makes it easier for the user to decide and access the additional results. We are yet to see if this is helpful to improve search engine rankings or affects the traffic of a website from an SEO perspective.

Often, a search engine optimization firm or a search engine optimization company looks out for new ideas and topics for posting on the website in order to improve search engine rankings. People spend long hours thinking over what could be the right topic for new posts. Well, it is not always that you have to give all your efforts in order to find new ideas for fresh content. If you observe carefully, they are right there, in front of you! All you have to do is go through your existing content that has been published already and look out for novel ideas. If you are not sure how to find such ideas, take the help of Google Analytics. While using Google Analytics, navigate to the ‘Top Content’ section. Once you have the list of top content links, go to ‘Entrance Keywords’ after clicking on each link. This will give a list of different words referring people to the page, which are also the top keywords of each page. These words give you a description of the posted content along with some unexpected referrals. These search referrals are extremely useful for new ideas of articles. Being an SEO company you can make the most of these search referrals and improve search engine rankings. By targeting articles on these words and linking them to you top links, you can serve all the purposes that a SEO services aim at.

The search engine optimization or SEO value of named anchors linking to different page parts has been a topic of discussion in the SEO world for a long time. Using such linking helps users to quickly navigate to the desired part of content within the entire page. For example, named anchors are most commonly used for FAQ pages where the user can click a question and navigate directly to its answer on that page.
The use of named anchors can be found in Google organic search too. If you look carefully through Google organic search engine results page, you will find Wikipedia on-page navigations. If you navigate to Wikipedia, you will see that even the Wikipedia page is intra-linked. The page content has links with different headings on various aspects of the content, clicking on which you can directly read the specific section. It is still unknown whether Wikipedia benefits by these on-page navigation links for Google optimization in the form of special treatment from its users. However, you can always try and add some on your website pages, especially if they are long; to add to their google seo value.
While adding these named anchors, make sure the anchor text does not contain more than three words. The word ‘menu’ must be used in the CSS class, and the link must have its place at the top of source code of the page. These simple tricks will help you in better search engine marketing through attracting search engine crawlers and prove beneficial for the users as well.

Twitter has emerged as one of the most exciting and popular social media and social networking sites. The growing popularity of Twitter has made it a hot favorite among companies to use it for social media marketing. This new form of Internet marketing has revolutionized advertising by doubling the impact of marketing and reducing the marketing costs significantly. Apart from Internet marketing, the service also serves as a platform, enabling companies to reach out to potential customers. Search engine professionals are also using this opportunity to add a new dimension to their seo services. They are using Twitter to gain better exposure through tweets and drive traffic toward their companies and businesses.
Although Twitter has grown extremely popular in a short period of time, people are still curious whether it can be used as an appropriate platform for promoting businesses. Many think that the platform is more ideal for personal interactions. Twitter displays the complete profile details along with the users associated in the network. Statistics also show that 90% of tweets are posted by a mere 10% of Twitter users as against other social networking sites where these 10% users post only a 30% of the total content. Thus, tweets about a certain company are like an open invitation to join the discussion or just listen to it. A lot of valuable data and information can be derived from this thread of discussion and used for the improvement of the business. Once the potential users are targeted, you can start communicating with them and reach out to them directly.
It’s a great tool, or platform to add a new dimension to your business altogether and improve the revenue as well improve search engine optimization and achieve SEO goals simultaneously.

With time, the importance of keyword density has been losing its importance in terms of search engine rankings. The new improved search engines are intelligent enough to detect keyword stuffing within the content. The new algorithms can easily detect whether the content has been stuffed with keywords repeatedly to allure the search engines. Therefore, today, you no longer have to rely on keyword density to secure higher search engine rankings but focus on other important aspects such as unique Title tag, unique Meta description, simple and good content, etc. to improve search engine rankings.
The primary aim of all search engine optimization or SEO Services is to implement various techniques and get good rankings by the search engine and attract more traffic to increase revenue. Therefore, in order to achieve this goal, you need to show the search engines that your site has good, simple and relevant content. The right words placed in the right context within a natural flow is what is mostly appreciated by the search engines.
The composition of good content requires inclusion of a wide range of terms related to the main topic of discussion. This style of writing is known as keyword diversity. Keyword diversity is more desirable than keyword density. Instead of finding the same keywords repeatedly, the presence of other related words will also help the page in getting noticed for the search terms on a broader topic.

Proving its advertisement campaign worth $100 million to be utterly successful, Bing has become the latest buzz in the search engine optimization universe. Known as the new ‘Decision Engine’ of Microsoft, Bing is all set to impact the search volume. Latest surveys have revealed that there has been a huge jump in the search volume of Bing. There has been a 12% jump in the search volume within June 8 to 12. The increase in jump has been calculated up to 33% as compared to its pre-launch work week in May 25-29.
With so much happening on the ‘Bing’ front, quite naturally, a lot of curiosity has piled up about Bing. Reviews are being published about how this new ‘decision engine’ works, its interface, and also how it can be compared to Google in terms of organic search and search engine rankings. With such a huge amount of investment, Microsoft is certainly looking forward to yield some results out of it.
According to statistics, the initial three weeks have worked quite well for advertisers as well as Microsoft. Microsoft has been selective enough to display the ads on the search engine results page, in spite of the increased search volume. There have been positive impacts even on the pay per click model in various aspects such as conversion rates, click through rates, cost per acquisition, etc.
The growth of Bing is going to be monitored and tracked to determine its stability and improved performance rates to feed the curiosity factor. If it works, it can work really work well for SEO in India as well as in other parts of the world.

Having trouble with the code for Google Analytics on a site needing sub-domain or multiple domain tracking? Google-ing the web, trying to figure out what are setDomainName, setAllowHash, setAllowLinker; and how to use them?? No sweat! Google Analytics does it for you now. The code has been updated for automatic modifications for sub-domains and multiple domains. Just click on the appropriate check-box while generating the code, and voila!