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Author Archives: Nikhil Motwani

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Bing’s Quality Score – Don’t Look so surprised!

on June 9, 2011

Bing has joined the bandwagon yet again!!! Bing now shows a quality score as well... But is it any match to Gooogle? Read on.... …
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Learn How to Create High-Converting Landing Pages- Part 4

on April 29, 2010

If your website has right landing page, then your search engine marketing will be successful but if you have designed a wrong landing page, it might prove fatal for ...
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Learn How to Create High-Converting Landing Pages- Part 3

on April 27, 2010

If you come across such situation in your PPC campaign management, then you can actually use that keyword separately and create a new landing page for your website. ...
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Learn How to Create High-Converting Landing Pages- Part 2

on April 27, 2010

If you are an SEO expert, then you must have certain assumptions in your regarding landing page optimization and how to increase your website’s conversion. ...
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Learn How to Create High-Converting Landing Pages- Part 1

on April 23, 2010

Your website’s success depends on your search engine marketing efforts and if you use innovative SEO strategies, then you can enhance the visibility of your ...
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Understanding Tail Terms and Improving PPC Performance Part2

on March 31, 2010

If you are interested in bidding on uncovered gems to reduce the risk associated with your pay per click campaign, you should follow these simple steps that can help ...
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Understanding the Flipside of Budget-Constrained Bidding – Part2

on February 2, 2010

If you want to get the maximum profit from your PPC campaign management, then you have to save your pay per click campaigns from budget constrained bidding. Your ...
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Understanding the Flipside of Budget-Constrained Bidding – Part 1

on February 2, 2010

If you incorporate pay per click advertisements in your marketing plan, then you can get the desired results from you PPC campaign. You all must be aware of the ...
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Using Google Analytics for Pay Per Click

on November 18, 2009

Your pay per click campaign works wonders for your business especially in B2B markets. As a search marketer, you have to ensure the introduction of efficient pay per ...
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Do You Bid High for Your Brand Keywords As If Your Life Depends on It?

on November 17, 2009

Search engine marketing has become the most important tool for the right growth of any company. Interaction with the customers lets the company flourish in the right ...
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