ROI vs. CPA – Finding A Better Measurement Technique Part1

‘Cost per Acquisition (CPA) or Return on Investment (ROI)’ is the usual answer that you will get if you ask any advertiser ‘How do you measure your pay per ...

Role Of Keywords In Conversions Part 3

The next step involves selecting a large sample size from all the factors that fall under the introducers and influencers categories of your paused PPC campaigns. ...

Role Of Keywords In Conversions Part 2

he first thing that you need to do is to find out how many visits per conversion are there on your website. You can use web analytics tool to get the intelligence. ...

Role Of Keywords In Conversions Part 1

Different keywords play different roles in Conversion. In the arena of pay per click campaigns, there are two major classifications of PPC keywords – one which ...

Long Tail Keywords Convert Cheaper–Part 2

The SEO strategy for any company must include long tail keywords in order to streamline the process of PPC campaign management. A smart PPC marketer will always ...

Long Tail Keywords Convert Cheaper–Part 1

The ideal way to promote any product or service online is to opt for pay per click advertising campaign which is one of the best tools of search engine marketing. ...

How PPC Consulting Can Help Boost Your SEM Campaign-Pt3

The client and consultant relationship has to be really smooth in order to make the entire process of PPC campaign management a success. Some PPC consulting firms ...

How PPC Consulting Can Help Boost Your SEM Campaign-Pt2

For all the PPC consultants, it is important to keep track of all the pay per click spend so that there is no problem in getting the right compensation. Most of the ...

Managing PPC Campaigns For the Client While On the Move – Part 3

It has been usually observed that clients are on the move for various business purposes and managing search engine marketing all the time is a great challenge for ...

Managing PPC Campaigns For the Client While On the Move – Part 2

Clients are usually travelling and managing PPC campaigns during such time is crucial for the success of search engine marketing. When the client is travelling for ...