You, as a search engine optimization expert must realize that social media marketing is an expensive process and if it falters, it will cost you much more than invested. If you get good ratings on Google, then you can surely improve your business through effective social media optimization and for that you can opt for onsite review partnership. Now you have to be aware of the fact that companies like yours prefer onsite consumer feedback rather than the rankings offered by Google for your website. You can make use of both as now Google has partnered with Bazaarvoice and when you integrate both the onsite review and the ratings, your results from search engine optimization automatically improve. For your understanding, it is important to know whether these ratings will improve your quality score or not and if not then you should always go for onsite reviews which will improve your social media marketing activities. Your understanding of both the Google rankings and onsite review will help you strengthen your social media optimization and search engine optimization.

If you want effective search engine optimization, then you have to understand the importance of visual search. You can make use of various extensions in your social media optimization plan and these extensions will help you offer better user experience to your users. You can choose from some of the best extensions like product plus box, form extensions and local map extensions. Apart from extensions you can include real time searches in your social media marketing campaign as this will help you get what exactly your audience feel about you and your website. Google will include real time search in your search engine optimization plan and it will further improve your social media marketing with the likes of Facebook.

You have to keep in mind that reviews are viral and can either be good or bad, so one should always be prepared for that. If you are smart search engine optimization expert, then you should include such feedback in all your communication channels as it will help you strengthen your social media optimization with higher results. Now if you integrate your Google ratings with real time search results and other onsite feedback, then you can experience a much better social media marketing as it will have the advantages of both and this will further improve your business. As a smart search engine optimization professional, you have to keep in mind that Google ratings along with feedbacks and reviews can actually enhance the performance of your business.

Your business depends on the search engine optimization techniques used by you in your social media marketing plan. You have to understand that the ratings achieved by you can actually make or break your business. If you want to make best from your social media optimization, then you have to get good ratings by Google because with those ratings you can easily monitor the standing of your business among the competitors. When you get good ratings from Google, then your search engine optimization process is accelerated and when you get lower ranks, then it badly affects your business with low social media marketing results. You must have observed that most of the marketers are usually negative about this concept of ratings and are scared about the negative feedback which can actually ruin your social media optimization results. You can get benefitted by various extensions only if you get good reviews which will further help you strengthen your social media marketing. When you have all the products mentioned on your website page, then you can make more dynamic call to action because users will come to know what you offer.

As part of your search engine optimization plan, Google also collect some user generated reviews for your website and this helps you get higher ratings which also help you derive higher profits from your social media optimization. You can also make use of other extension products offered by Google as it will help you increase your click through rate by almost 13 percent. For your search engine optimization benefit, Google collects onsite review content and this further helps you boost your business. If you want to get higher profits from your social media marketing, then you have to understand that the onsite consumer feedback is much more genuine and credible than the ratings offered by Google. For your knowledge Google has partnered with Bazaarvoice and if you believe the online reviews collected by Google, then you can maximize your returns from social media optimization.

Since you are not well conversed with this process of ratings and onsite consumer feedback, therefore you don’t know whether it will benefit your social media marketing activities or not. As a search engine optimization expert, you have to understand various aspects attached to these ratings offered by Google. If you want to get the right quality score for your website, then you must know whether to involve these ratings in the score measurement or not.

You must work with a sole aim of strengthening your search engine marketing campaign and you can easily do with this new Google Insights which is an advanced version of the Google Trends. If you want to get more profits from your SEO efforts, then you must make use of this Google tool. You must identify the search interest of the people because then you can improve your search engine optimization activities. Ideally, you should dig deep to understand the interest of your audience and this will definitely help you get higher results from your search engine marketing plan. When you have location based products and services, then you must find out the search interest of the people depending on a particular location. Once you know about the audience in a particular, then it becomes easier for you to target your search engine marketing campaign. Ideally, you should include the Google Insights tool in your search engine optimization plan and can actually improve your location based results.

Through Google Insights you can get in depth knowledge about your keywords and their performance in particular and then you can use this information to modify your SEO plan. Your search engine marketing should not suffer at any cost and for that you need to have proper understanding about your keywords and the audience. Once you include Google Insights in your search engine optimization plan, the n you can easily know about the future of your search engine marketing efforts depending on the past experiences. If you know the future trends of the market, then you can easily modify your search engine marketing and SEO campaign accordingly. For your SEO benefit, you must use this Google tool and once you start using it, you will get the best results from your marketing efforts.

When you use Google Insights, you can get to know which event is mostly searched by the audience and then you can target those areas in order to get most from your SEO activities. For instance now next big search terms after FIFA World Cup would be Summer Olympics. Now you can easily compare the results for this phrase during the last period when summer Olympics took place. You can make use of time ranges in order to know the increase or reduction in the interest over a certain time period. You must know that Google Insights is a free and easy tool and will give information even about the most trivial trend.

If you use innovations in your search engine marketing plan, then it will help you derive maximum profits from your SEO activities. You cannot plan any search engine marketing strategy without learning more about Google because it can offer you some of the great tools which will further help you improve your online presence. Ideally, your main goal should be to gain maximum returns from your investment and for this you need to have more traffic to your website. You can get more traffic to your website by incorporating some innovative elements in your search engine optimization plan. For your SEO benefits, you must learn about the new tools offered by Google as these tools will help you focus more on your search efforts. When you launch any search engine marketing campaign, your main aim is to get the most of it and now you can do this easily with new Google Insights tool which will help you target your campaigns effectively.

If you are already using Google Trends, then you can also try out Google Insights because it has come up with advanced features. As a smart SEO professional, you should try and use this tool as it can be an important tool for advertising. Your main aim should be to strengthen your search engine marketing plan and for that you have all the support from Google. If you want to analyze different databases simultaneously, then you have to incorporate Google Insights in your search engine optimization efforts. Your data can be compared by search terms, location or time ranges and can easily be split into different categories and other Google properties as per your requirement including image search, product search and new search.

If you want to get to know the results from your search phrase, then you can use Google Insights to know which highlight searches have received significant growth in a given time. Your search engine optimization efforts will reap more benefits for you only if you are using Google Insights as part of your SEO plan. If you are looking forward to analyze the data for any of your search term in June 2010, then it will be compared to the same period in May 2010. You cannot afford to compromise with your search engine optimization efforts and for that you need to build your interactions with Google so that you can get to know which search phrase will work for your SEO benefit. When you know the performance of your  search terms through Google Insights, you can use it to make your search engine marketing better than before as then you will come to know what all to include or exclude.

Just saw this from Seattle for the Google Home page:

Google's New Look

Are they just testing or are they  replicating bing?

As a SEO expert, you must know about the recent developments in the area of search engine marketing which will help you generate higher results from your search engine optimization plan. You can make use of three primary types of searches as part of your SEO plan and this will help you improve search engine rankings. You must understand the nuances of these types of searches including navigational, informational and transactional search. If you are aware about the functions of these three basic types of searches, then you can improve search engine rankings as search engines detect the kind of search used by user. When you do this, the search engines try to accommodate your behavior in search engine results pages.  Your search engine marketing needs to be extremely strong as it will help you improve search engine rankings and strengthen your SEO business. You cannot ignore the types of searches to be used and once you know all these types of searches, you can become an SEO expert.

Suppose you are searching a certain keyword on Google and if you get to know that the keyword is navigational query, then search engines will put a link to the company website’s home page. As a smart SEO expert, you must know about all the types of searches so that you can strengthen your search engine marketing. In your search engine optimization, navigational query plays a crucial role. In a navigational query, the user wishes to reach a specific webpage or a web page of that specific site. Your main aim should be to improve search engine rankings and once you have started setting goals for it, you ca surely get higher results from your search engine marketing. When you know about the navigational search, you can surely improve your SEO operation. As detected by some of the SEO analysts, 33% of Bing queries are navigational whereas the percentage in case of Yahoo is 30%

You, as an SEO professional should know about navigational, informational and transactional searches so that you can strengthen your search engine marketing. When you know about the types of searches, you can easily identify the searchers’ behavior which is extremely important to improve search engine rankings. You must know about your searchers’ behavior so that you can effectively launch your search engine marketing campaign. You have to discover more types of searches so that you can study the behavioral pattern of your user. Once you understand the behavior of your searchers, you can employ various new SEO strategies.

Google celebrates the 30th anniversary of Pac-Man by letting people play Pac-Man on Google’s homepage inside their doodle. How cool is that?

Pac-Man Doodle

It is a well known fact that Google local today is one of the major players in search engine results and the presence of the website in the 7 pack for some of the primary keywords has become extremely crucial to the success of any online marketing campaign. Knowing this you put in a lot of  efforts into your SEO campaign, do all the hard work to get yourself listed in the 7 pack and finally you get listed. But what next? How do you measure the performance of your Google Local campaign. How do you measure the number of visits to your website that come from Google Local listings. This is where the concept of tagging the URLs comes into the picture. Unless the URLs are tagged , Google Analytics by default treats the visit as an organic search engine free visit.

There are two ways to track visits from Google Local. They are -

1. Manually tagging the URL using the URL tool builder
2. Use of Vanity URL

Using the URL tool builder the landing page URL can be tagged. For example if your landing page is http://www.abc.com/ then a manually tagged URL will look something like http://www.abc.com/ ?utm_source=Local&utm_medium=Listings&utm_campaign=LocalListings. Tagging the URL ensures that the visit from Google Local is tracked separately. The traffic data for Google Local can be seen under campaigns along with your other campaigns. For the example given above all the visits to Google local will be tracked under the campaign name Local Listings.

However one care that needs to be taken is that nowhere should there be the mention of Google while tagging the URLs i.e. neither the source or medium or campaign should have instance of ‘Google’. For example we cannot have utm_campaign=Google Local. If this is done then the local listing gets flagged and the listings stop appearing in Google search results.

The major advantage of this method is the fact that it is very simple and no code changes are needed. The drawback however lies in the fact that the whole URL is shown in the listing i.e.  a weird URL is shown to the user.

If you are wondering that what’s coming next from Google’s real time search, then you cannot miss out on its relation with social media marketing. Now Google’s real time search will also show latest updates from Facebook fan pages and you have all the opportunity to strengthen your social media optimization. Your search engine marketing is all set to experience a change which will benefit your entire marketing efforts. Now you can see Facebook fan page updates in your Google search for various sources including Twitter tweets, Google News links, FriendFeed updates, Google Blog Search links, Google Buzz posts, MySpace updates, freshly updated webpages and Facebook fan page updates. You can see a great association of Google with other social media vehicles but with Facebook, you can only find fan page updates which can prove beneficial for your search engine marketing. So now when your user logs on to Google real time search, he can see links, videos, photos and status updates from Facebook. Your social media marketing will surely benefit from this new invention of Google real time search.

If you want to see Facebook content on your search engines, then now with Google real time search you can experience this also. If you want to strengthen your search engine marketing efforts, then you cannot afford to take risk with your social media optimization because it will help you reap better results. So, if you have not thought about Facebook as a great tool for your social media marketing, then now you can think in that direction. Your users can take the advantage of Google real time search showing Facebook updates and this will further improve your search engine marketing. When you can see Facebook fan page updates on Google search, then this will lead you to a new path of social media marketing which can further strengthen your search engine marketing efforts. If you are a smart marketer, then you must make full use of this opportunity and streamline your social media marketing efforts for maximum results and profits.

Ideally, you must include social media optimization in your search engine marketing plan as this will help you in getting higher profits and this will also help you increase the visibility of your website in the internet space. Now you have all the choice to utilize this innovation done by Google real time search to show updates from Facebook fan pages and strengthen your social media optimization efforts. When your users will experience Facebook fan page updates through Google real time search, then this will enhance their experience which will further help you in deriving better results from your social media marketing.

Ever since the inception of Electronic mail (e-mail), the internet world has flourished and only moved further ahead; and now we have ‘The Wave’ by Google. Google Wave is an online tool for real-time communication and collaboration. It’s a very potent open sourced tool where in people can discuss and work together using richly formatted text, photos, videos, maps, and more. Lars Rasmussen, a member of Google’s technical staff, based in the Sydney office, and with his brother Jens, is co-founder of the Google Wave effort. These brothers are also the think-tank behind the critically acclaimed Google Maps. Let me cater to a couple of rudimentary questions that may crop up in one’s mind.

• What is a wave?

A wave is equal parts conversation and document. People can communicate and work together with richly formatted text, photos, videos, maps, and more.

A wave is shared. Any participant can reply anywhere in the message, edit the content and add participants at any point in the process. Then playback lets anyone rewind the wave to see who said what and when.

A wave is live. With live transmission as you type, participants on a wave can have faster conversations, see edits and interact with extensions in real-time.

• What does a wave primarily do?

It ends the long existing divide between different types of communication viz. email versus chat, or conversations versus documents. This means we can now indulge in instant chats, shoot e-mails, transfer images and documents, organize and collaboratively edit images and other documents etc. There’s a lot more to it than you and I can imagine.

It’s a single communications model which spans all or most of the systems in use on the web today, in one smooth consistency.

It’s a communications system that takes advantage of computers’ current abilities, rather than imitating non-electronic forms.

Google Wave boasts some amazing features to make your instant messaging a lot more effervescent. It facilitates live transmission from the server to the browser with real time character display. Gone are the days when you would wait an eternity seeing ‘ABC is typing…’ with no text on display; and if you suck at spelling then there’s a state-of-the-art spell checker for your assistance!!

Attaching files simply means you have to drag and drop your required files from the desktop to the browser with no unnecessary clicks.

What’s amazing is that there is still a lot more to it!!  With a whole bunch of embedded API’s, Google Wave makes the web dance to its tunes. ‘Bloggy’ is one such interface wherein, changes made to the actual wave can be directly replicated on the blog site and vice versa. ‘Rozy’ is another sly interface which acts as a medium of real time translation between two users trying to chat in two different languages.

A single wave can be viewed and edited by many participants. If a new participant is added to an existing wave, he or she can simply hit ‘Playback’ to view the order in which the wave shaped up. ‘Playback’ is an exciting feature which lets all the participants keep a track on the entire evolution of a particular wave.

Google Wave is time and time again referred to as an HTML 5 application by its developers and has got the potential to create wonders in the World Wide Web. Google also foresees other network providers coming up with their own versions of a wave sometime in the near future. Even though Google Wave is in a very rudimentary stage, it is certainly here to stay and could soon make e-mails and other online clients turn obsolete.