Visual content is only getting bigger and stronger each day
Social media is all about creating attractive images that aid marketing. It's rightly said that, an image says a thousand words. Content plays a vital role in selling a product/service.
- 63% of social media is made up of images i.e. visual content (according to a Citrix report from January). Visual content is internet friendly and easily shareable.
- A very good example is Instagram that was recently reported by Dane Atkinson (CEO of SumAll.com) as having as much as 10 times greater engagement than other platforms like Facebook and Twitter.
- Nearly half of all Internet users have reposted a photo or video they have found online.
- 54 percent of all Internet users have posted an original photo or video that they personally have created. (2013 Pew Research Study)
- Content with relevant images gets 94 percent more views than content without. The original study from content platform Skyword came out in 2011.
- Tweets with images receive 150 percent more retweets. (via: http://www.mediabistro.com/alltwitter/twitter-images-study_b51722)
In a nutshell, it's all about SHOW & not TELL
Infographics is the next big thing!
Infographics is a great way to transform information to visually appealing images. This fights the limited attention span of readers making it easier for them to read and grasp the information.
Infographics trigger brand awareness making content more shareable on social media
- Businesses who market with infographics grow in traffic an average of 12% more as compared to other businesses. (Read more: http://neomam.com/infographics-make-great-marketing-tools/)
Science and Psychology behind Effective Visual Content:
- Visceral reactions: Sometimes we just love an image at its first sight without a reason. That’s exactly what visceral reactions mean. The key here is to be aware of the feelings that your visuals evoke and extract a survival-type reaction to hit an instinctive response.
- Rule of thirds: The trick here is to place your center of interest, off-center. However, the result is much more pleasing to the eye. Placing it at the intersection of the Tic Tac Toe lines (also known as the thirds position) produces a nicely balanced image.
- The Golden Ratio: Why some shapes are more pleasing to the eye than others? The answer is Golden Ratio, visual representation of the number phi (1.618). It is a rectangle with a length roughly one and half times its width. When the golden ratio is used in design, it builds on a natural language that your brain is hardwired to understand.
- Fibonacci sequence: The Fibonacci Sequence is a series of numbers where the next number in the series is the sum of the previous two numbers. Here's how the sequence starts: 0, 1, 1, 2, 3, 5, 8, 13, 21, 34, 55, 89, 144…
Dividing any number in the Fibonacci Sequence by the previous number will result in an approximation of the golden number 1.618 – the basis for the Golden Ratio. This sequence can be used to create visual patterns, create shapes, organic figures, build grids or dictate sizing and ratios.
Conclusion: Coming years will only see a rise in visual content and a decrease in text heavy articles. For brands it is important to spread content that reflects their personality. An offbeat image posted by a brand can do more harm than good. Thoughts?