An on-site blog for any domain is a great platform to not only educate their users about their niche but also to interact with the audience, understanding their perspective & receive precious feedback. Ensuring this audience helps you to increase traffic with word of mouth, & tap in to conversions is a super bonus. This makes blog optimization a great avenue to give a boost to any site. Blog optimization is often about recommending tags, categories, authorship markups & internal linking to your clients. However there are other numerous aspects of a blog which are not tapped into. The blog tries to cover some of them –
1. PLAY A GAME
Everyone loves to play games, and that gives an opportunity to engage your readers in one. Depending on a particular topic, you could make either one of these work. This is often done in content writing communities, but it could be used for the specific requirements of a website as well. Holding a virtual treasure hunt where you have visitors hunt for the answers on your website is another great idea that could be explored.
2. LEVERAGE THOUGHTS OF SOMEONE WHO IS A LEADER IN YOUR DOMAIN
Posting an interview of a leader in your domain or your thoughts on a particular subject related to an interview can be a great crowd puller. Not only does it position your organization as a thought leader but also makes your audience feel that you are abreast with everything that is happening out there.
3. IMPLEMENT A SEARCH BUTTON
Having a site search button not only help the user to reach the required information quickly but it will help us understand the user behavior and trends on the website. This is one avenue which is often underestimated but it plays an extremely crucial role in analyzing what your users are expecting from your blog.
4. PUSH VISIBILITY THROUGH SITES LIKE AVAAZ
Whenever a challenge/threat/conflict of interest is faced by public at large & if you are discussing that topic on the blog with your audience, it makes a lot of sense to push visibility via sites like Avaaz. Sites like this which bring people-powered politics to decision making world can play a crucial role in taking your domain to the next level.
5. CHECK GOOGLE ANALYTICS DATA TO INCLUDE TOPICS THAT CAN BE OF CONCERN TO THE USERS OF THAT DOMAIN
Often the webmasters are baffled by what to write next on the blog. The best thing to write is what your audience wants you to. Google analytics provide ample data as to what search term made a particular user come on to your blog, which page of your blog, etc. This hint should be built upon.
6. SUBMITTING POSTS TO BOOKMARKING SITES
Ensure you put your best efforts to submit blogs to social bookmarking sites such as Digg, StumbleUpon, etc which can be a simple way to quickly boost traffic to your blog.
7. USE YOUR EMAILS
As a blogger, you're must be sending a lot of email out to others who use the web and have the power to help spread your work. Leverage on this channel, one-to-one though it may be. Also when commenting and participating on various forums make sure there is a link to the blog section of your website for your signature.
8. SUBSCRIPTIONS VIA FEED
Today millions of pages are going live on the web every day. In such a scenario, it can be very easy to forget a site URL even though the user might have liked the blog in his/her first visit. Thus one should create an RSS feed and put visible register buttons on the sidebar, top or bottom of the blog posts so that visitors who come on the blog register for a newsletter or may be a reminder when a fresh post goes live on the blog.
These are just a few points out of so many. The scope of implementation can differ on basis of bloggers/domains. However one must not leave any stone unturned in ensuring that your blog forms the face of your brand.