Do you spend extra money on your online marketing when you can perform the same activity at a comparatively lesser cost? If so, then you have to understand the difference between the effectiveness of both the pay per click advertising and search engine optimization. …

Different keywords play different roles in Conversion. In the arena of pay per click campaigns, there are two major classifications of PPC keywords – one which comes under the jurisprudence of last click attribution and the other which follows the attribution management. …

Every company aims at the best possible search engine marketing so as to get higher ROI with more traffic. Universal Search optimization is quite different from the traditional search engine optimization and, therefore, has to be undertaken with great care and responsibility. It is essential for the companies to optimize each and every element of … …

SEMPO’s first official Asia Tour ended in India, with a day-long event on 15 June 09 at Mumbai. Here are a few pictures taken at the event. …