Online Marketing should ideally be like a birthday gift: It should create a lasting impact on the receiver, even if it means a little extra effort for the person giving it. Want to ensure that your brand is one of the best on the internet? Learn from the superheroes. Like superheroes, brands need to constantly work towards providing the best for its fans despite its slight drawbacks. Let’s take an example of Zappos; a company that created a revolution when it came to selling shoes online. When Zappos initially started out, they suffered large amounts of losses due to shipping costs as well as the constant return of merchandise due to size discrepancies etc. So how did Zappos go from a loss-making venture to one of the most profitable ventures online?
Being fantastic in your online marketing strategies has several upsides. The obvious benefit here is that it encourages conversation amongst people. Say you are a brand that has provided something unique to the customer that has wowed them. This will lead on to word-of-mouth publicity which can be a huge asset for an online brand as it can help the campaign go viral and lead to massive brand promotion. Having superb online presence and offerings will also lead on to loyal customers as well as employees who would definitely want to be a part of a popular brand.
Sounds too good to be true? Every coin definitely has a flip side. In this case the most evident downside is that if the brand keeps suffering losses for a long time and does not eventually lead to hike in sales, it will cease to exist. Despite the mammoth downside; being an online ‘superhero’ is undoubtedly a risk worth taking.