With more than 1/4th of the World’s population on the internet, it is clear that your brand’s reputation is now in the hands of those global citizens. The reach of the internet is potent enough to make or break your reputation and it is up to you to ensure that you take active measures to protect your brand name. According to global statistics, anything said online can be viewed by an average of 2.09 billion people! You certainly do not want that many people to read anything negative about your brand.
What is the first thing you do when you decide to buy a particular product? Most buyer behavior is fueled by what other users have to say about the product. Reviews, therefore, are crucial in helping your brand and product get better attention amongst potential buyers. With the internet becoming a primary information source for most topics, close to 92% people use it to find reviews of products and allow that to influence their purchasing decision.
Owing to the growing importance of online information, it is crucial for brands to ensure that they monitor what is being said about their products and protect their image. Know exactly what people are saying about your corporation. To do this effectively you can set up alert tools that will prompt you every time your brand is mentioned on the online space and help you sort user grievances in a simpler manner. However, as a brand your work does not end there. It is not enough to just monitor what is being said about you. Along with monitoring you also need to proactively strive towards creating a positive image which will help with online reputation management. There are several tips you can keep in mind while planning a positive image strategy. Firstly, understand the psyche of your online audience. The tone of your posts must resonate with the audience and enable them to relate to it. Don’t forget to listen to your audiences while you talk to them. This will help you get a clear idea as to what their requirements are and make it much simpler to meet those requirements. Managing reputation on search engines is important in order to ensure that users who search for your product category find you first. Lastly, remember that there are going to be times when you may be faced with negative comments or reviews from consumers. Ignoring it is not the solution. In fact, that could snowball into a chain of reactions and cause an even bigger problem. Understand the grievance of the user and try to solve it as far as possible to convert a disgruntled customer into a rave reviewer.