The transition from student to professional life is an enormous one. A huge chasm has to be crossed before you can emerge as a working professional. The first job is the montessori school of your career where you learn the basics of your trade, professionalism, office etiquette etc.
Well, Search Engine Optimization turns out to be [...]

Tags: PPC, SEO

On an SEO training call recently, I was asked which would be the most important factors that I would look out for in a website while formulating an search engine optimization campaign strategy for it. Generally we’re always asked which factors are important in search engine optimization, but this time the question was specific - Which [...]

Tags: Improved Search Engine Rankings, SEO

All of us in the search engine optimization world know how difficult it is to get full flash sites ranking for competitive keywords. Google, for months now, has been saying that it is learning to crawl flash sites.
Now, Google has announced that it can crawl flash sites a little better. The team at Google claims [...]

Tags: Flash, Google

Google trends was one of the more interesting tools that helped estimate the popularity of a search term. However, users were often left frustrated by the lack of any numbers whatsoever on the Y axis. That meant that one had to visually guess the relative popularity of a search phrase vis-à-vis another one. Not too [...]

Tags: Google, Google Trends

I wonder how serious Yahoo was when they re-initiated partnership talks with Microsoft… cause just hours after the official calling off of talks with Microsoft, Yahoo announced a partnership with Google to host and display Google’s Adwords ads on its search engine result pages.
Is that good? Well, for Yahoo it is. Cause Google Adwords is [...]

Tags: Google Adwords, PPC, Yahoo

E-commerce site owners often complain, that inspite of having tons of products in their catalogue it is often just the front page that ranks for keywords.
I have come across several internet marketing managers who have engages services of SEO firms but haven’t been successful at getting their entire catalogues indexed.
The reason in most cases is [...]

Tags: Internet Marketing, SEO

Or something like it! I remember watching Bill Gates’ interview long back (Dec, 2005), where he was asked about Google’s business model and about free software and he answered, ” I think, when you use a free search engine (like Google), if somebody is making a lot of money from advertisers, they ought to share [...]

Tags: Google, PPC

In line with my expectations (ref. to my blog post on May 4th 2008 – Microsoft walks away from Yahoo deal) that walking away from the deal was just a temporary ploy adopted by Microsoft, major news papers have today reported that Yahoo and Microsoft have resumed talks in the wake of a shareholder rebellion [...]

Tags: Search Advertising, Yahoo

I have been asked hundreds of times as to what exactly is SEO and I have answered a million times that it is the art of placing one’s website near the top of search engine result pages for a specific group of keywords related to their business.
That is the text book definition of search engine [...]

Tags: SEO

There are a lot of sites out there that get tons of good traffic through search engines but don’t get their fair share of leads or sales.
Most visitors search, land up on the site and just leave.
I often get asked if it is even possible to get better conversions on a site? Or all you [...]

Tags: PPC, SEO, Website Usability