I wonder how serious Yahoo was when they re-initiated partnership talks with Microsoft… cause just hours after the official calling off of talks with Microsoft, Yahoo announced a partnership with Google to host and display Google’s Adwords ads on its search engine result pages.
Is that good? Well, for Yahoo it is. Cause Google Adwords is [...]

Tags: Google Adwords, PPC, Yahoo

E-commerce site owners often complain, that inspite of having tons of products in their catalogue it is often just the front page that ranks for keywords.
I have come across several internet marketing managers who have engages services of SEO firms but haven’t been successful at getting their entire catalogues indexed.
The reason in most cases is [...]

Tags: Internet Marketing, SEO

Or something like it! I remember watching Bill Gates’ interview long back (Dec, 2005), where he was asked about Google’s business model and about free software and he answered, ” I think, when you use a free search engine (like Google), if somebody is making a lot of money from advertisers, they ought to share [...]

Tags: Google, PPC

In line with my expectations (ref. to my blog post on May 4th 2008 – Microsoft walks away from Yahoo deal) that walking away from the deal was just a temporary ploy adopted by Microsoft, major news papers have today reported that Yahoo and Microsoft have resumed talks in the wake of a shareholder rebellion [...]

Tags: Search Advertising, Yahoo

I have been asked hundreds of times as to what exactly is SEO and I have answered a million times that it is the art of placing one’s website near the top of search engine result pages for a specific group of keywords related to their business.
That is the text book definition of search engine [...]

Tags: SEO

There are a lot of sites out there that get tons of good traffic through search engines but don’t get their fair share of leads or sales.
Most visitors search, land up on the site and just leave.
I often get asked if it is even possible to get better conversions on a site? Or all you [...]

Tags: PPC, SEO, Website Usability

Was just chatting the other day with a close friend and her tag line said, “When in doubt Google”.  I gave this a decent thought and came to the conclusion that Google actually runs our life. We query Google for every small thing, from finding information on a travel destination to looking for that perfect [...]

With Microsoft announcing that it no longer wishes to persue the acquisition of Yahoo, what promised to be the year’s most talked about blockbuster deal may have ended in a little more than a whimper. But… has it really ended or is it a ploy by Microsoft to wait till the Yahoo stock plunges and [...]

Tags: Search Advertising, Yahoo

This was something that I wanted for office since ages. Finally, a few weeks back we got a table tennis table at the New Bombay office and it’s a huge hit. People use it and feel that it is a great way to relax after a hard day at work.

Tags: Convonix

Users using the Yahoo search engine would have noticed google ads showing up on their search engine result pages. While this has just been a test so far, rumours have it that the test has been a success and Yahoo is considering a more extensive deal with Google.
What does this mean to Google, Yahoo & [...]

Tags: Google Adwords, PPC