The basic criteria for setting up a goal of a search engine marketing – PPC campaign, is that it has to facilitate measurability. The principle of ‘Measurement’ plays a pivotal role in assessing the efficacy of any campaign. While carrying …
One of the key aspects of SEM is that it is constantly evolving at lightning speed. Due to this dynamic element, it is not possible to have a campaign on autopilot. Effective PPC campaign management can happen with constant monitoring …
Monetizing your blog or website is a great way in which you can make money on the internet. Pay per click advertising is an ideal option for smaller brands to get good online exposure without a big budget. Although there …
Adoption of smartphones has increased dramatically over the past few years and that is probably the reason why mobile search advertising is becoming one of the most important methods of advertising. Brand managers need to be able to deploy effective …
In it’s never ending quest to provide more advertising opportunities to local businesses (or to just rake in more dollars – depends on how you look at it), Google has launched a simpler AdWords option called the AdWords Express (successor …
$14.5 Billion spent on online display in 2011(till date)! The mystery continues ……..will display finally stop being the ugly sister to search?? Can publishers monetize enough from the platform that is so dynamic? Well, the good news is YES! They …
Image search Ads? As the name implies these are image ads which run on Google image search only and are not associated with the image ads that run on Google display network. Google’s image search ads were launched in July …
Conversion rate is the most important figure in the day of a pay per click campaign manager. Any PPC management will prefer to have a tool where they could keep on filtering potential customers & execute targeted advertising. The remarketing feature in Google Adwords is a significant step in that direction. …
Bing has joined the bandwagon yet again!!! Bing now shows a quality score as well… But is it any match to Gooogle? Read on…. …
Bid on your brand keywords and avoid losing out on valuable traffic.Brand keywords play a very major role as revenue drivers for the client. Your brand keywords may just end up being the lowest cost, highest ROAS keywords for you. …