Adding Vitality to your PPC Campaign

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One of the key aspects of SEM is that it is constantly evolving at lightning speed. Due to this dynamic element, it is not possible to have a campaign on autopilot. Effective PPC campaign management can happen with constant monitoring …

Strategies For Mobile Paid Search Advertising

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Adoption of smartphones has increased dramatically over the past few years and that is probably the reason why mobile search advertising is becoming one of the most important methods of advertising. Brand managers need to be able to deploy effective …

Google AdWords Express – Is It Right For You?

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In it’s never ending quest to provide more advertising opportunities to local businesses (or to just rake in more dollars – depends on how you look at it), Google has launched a simpler AdWords option called the AdWords Express (successor …

Search Logic v/s Display Magic

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$14.5 Billion spent on online display in 2011(till date)! The mystery continues ……..will display finally stop being the ugly sister to search?? Can publishers monetize enough from the platform that is so dynamic? Well, the good news is YES! They …

Image Search Ads

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Image search Ads? As the name implies these are image ads which run on Google image search only and are not associated with the image ads that run on Google display network. Google’s image search ads were launched in July …

Remarketing: Google Adwords extends the Purchase funnel

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Conversion rate is the most important figure in the day of a pay per click campaign manager. Any PPC management will prefer to have a tool where they could keep on filtering potential customers & execute targeted advertising. The remarketing feature in Google Adwords is a significant step in that direction. …

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