http://www.convonix.com/blog/pay-per-click/be-resourceful-in-creating-effective-keyword-list/ Thu, 05 Jan 2012 12:50:42 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.convonix.com/blog/pay-per-click/be-resourceful-in-creating-effective-keyword-list/#comment-166 Duncan Fri, 11 Dec 2009 04:00:13 +0000 http://beta.convonix.com/?p=884#comment-166 Great advice on keyword targeting. I also think it's very helpful to get outside of your (business) box when targeting keywords. It's astonishing to find what people inside a company (myself included here) think about their company keywords and what their customers are actually searching for. Analytics can help, so can asking your network, family and friends to describe your business. Being too close to the flame can limit PPC and SEO marketing effectiveness, albeit inadvertently. Great advice on keyword targeting. I also think it’s very helpful to get outside of your (business) box when targeting keywords. It’s astonishing to find what people inside a company (myself included here) think about their company keywords and what their customers are actually searching for.
Analytics can help, so can asking your network, family and friends to describe your business.
Being too close to the flame can limit PPC and SEO marketing effectiveness, albeit inadvertently.

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