Pay per click program is fundamental to getting the most out your search engine marketing strategy. And its overall success is possible only if you can make the best use of every search engine including the latest sensation Bing.com. MSN has recently launched a tool which can help simplify your PPC campaign management and that tool is its ad preview tool exclusively for Bing.com.

Need for Ad Preview Tool:

• The usually adopted approach for checking the positioning of one’s pay per click ad on SERPS involves typing the relevant keyword on the popular search engines like Google, which might affect your account too. The problem becomes worse if you don’t click on your ad when it appears. If you are not careful then sometimes search engines may simply stop showing your ads.
• Your carelessness can even lead to lowering of your click-through rates. This is caused when you are in the habit of typing the keywords everyday with the purpose of simply checking your ads. You must understand that this can affect your pay per click strategy.

What Others Offer:

Google, the number one search engine, has its own ad preview tool which is good too. It in fact is quite refined in the sense that even your clients can keep track of their ads all day long and the best part, the click-through rates don’t get affected at all. The end result is that you can be happier with your PPC campaign.

Using Ad Preview On Bing.com:

Bing.com has simplified the entire process to make your Pay per click program easily manageable. If you look at the upper right hand corner of your MSN interface for the campaign you’ll find the ‘Ad Preview Tool’ option. Clicking on this takes you to the box where you can type your keyword. Now click on ‘Preview Ads’ and you’ll get to view the results as these would have been if you were using Bing.com.

The real advantage of this functionality is that you will be able to know how your ad is looking on Bing.com and your click-through rates won’t get affected either.