The title or the first line of a Pay-Per-Click (PPC) Ad is very important. Wouldn’t it be nice to get the keyword, which is typed by the user to be displayed as the title of your Ad? Google offers you this feature by applying the Dynamic Keyword Insertion.

Dynamic Keyword Insertion is a little known function of Google Adwords PPC service that automatically displays a searcher’s keyword as the title of your Ad.

Syntax of Dynamic Keyword Insertion

{keyword: seo india}

Here “seo india” is the default keyword which will appear in the first line of the Ad if the keyword entered by the user contains more than 25 characters. (The limit of the first line of the Ad is 25 characters)

Consider the following Ad

Let us assume the keyword list consists of:
                                           seo
                                           web marketing
                                           search engine optimization in india
                                           outsource seo

Now if a searcher types “seo” the Ad will be displayed as

Also, if a searcher types “outsource seo” then the Ad will be displayed as

But if a user types “search engine optimization in india” the Ad will be displayed as

Capitalization

Google allows you to improve the capitalization of the dynamically inserted keywords. Your use of capitalization inside the curly brackets will affect the capitalization of the keyword inserted by the searcher.

For example let the keyword under consideration be “web marketing” then

{keyword: seo india}   will display web marketing
{Keyword: seo india}   will display Web marketing
{KeyWord: seo india}   will display Web Marketing

Finally, a word of caution if you want to use Dynamic Keyword Insertion. Make sure that you check your keyword list and the Ad text thoroughly. Incase you don’t you can get Googled by Google. 

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This entry was posted on Friday, October 13th, 2006 at 3:57 pm and is filed under Pay Per Click. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.