Google Adwords on Yahoo Search
Users using the Yahoo search engine would have noticed google ads showing up on their search engine result pages. While this has just been a test so far, rumours have it that the test has been a success and Yahoo is considering a more extensive deal with Google.
What does this mean to Google, Yahoo & paid search advertisers?
It means that the Yahoo search marketing program may take a back seat to Adwords. It will also mean that Microsoft may have to pay a little more for Yahoo considering the fact that the Yahoo balance sheet may look better with part of the Adwords revenue than it would have with the Yahoo search marketing ad.
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