PPC or Pay per click search engine advertising is an online advertising model that is used by search engines, content websites and advertising networks. In this model, advertisers pay for their ad according to the number of clicks on it. These advertisements are quite short and have one line as title and not more than two lines for the content of the ad. Images and videos can also be added to these ads.

Search engines use this model by asking advertisers to bid on keywords relevant to them. Bidding on keywords ensures an advertiser that whenever a user searches that keyword, his website’s link twill appear in the sponsored link category. Content websites on the other hand, charge according to clicks instead of bidding system.

There are many PPC advertisement platforms which provide different kind PPC services. The most popular one of them are Google AdWords, MSN ad Center and Yahoo! Search Marketing are most popular ones.

The first and probably the most popular Pay Per Click (PPC) campaign management tool is the Google AdWords campaign. Even though Google has many innovative features in its kitty, Google AdWords is no doubt the most innovative and successful campaigns by the company till date. It allows advertisers to advertise their websites and pay for it according to number clicks on the advertisement. This campaign is distributed on the basis of region and compliments your search engine marketing strategies.