If you want to drive more traffic to your website using PPC campaign, then you ought to find more profitable techniques to boost your pay per click program. But how to do PPC campaign management is an important question that needs to be answered. In 2008, Google AdWords substituted Conversion Optimizer for their existing PPA (pay per acquisition) program. Conversion Optimizer is a feature that aims to optimize conversions at a cost stated by the advertiser. It assists advertisers in setting a greatest CPA (Cost per Action) number for their advertisements. After the number has been set, Google draws on an algorithm based on the history of the account, to present advertisements at the time when they are most likely to be converted. This is a stupendous way to get the best Pay Per Click upshots.
Conversion Optimizer, however, doesn’t serve all. If you are aiming for branding your business through pay per click program or you have a big PPC budget then probably you don’t require Conversion Optimizer. Therefore, it can be said that Conversion Optimizer works well but does not prove to be an effective tool in certain circumstances.
Even though, it helps make better the search engine marketing process, it is not utilized the way it should be.
Though, using a Conversion Optimizer for your PPC campaign management is easy, you still need to be cautious about the following:
You need to have at least 15 conversions every month which means one conversion every alternate day. You also need to ensure that your algorithm has more data so that it can give you better results.
You need to be sure of your daily budget which in any case should be high. Using Conversion Optimizer with a relatively low budget and high Cost Per Action (CPA) targets may create an imbalance and won’t let the algorithm work well and may even shrink the web traffic by a considerable amount. This way, you may not be able to achieve your search engine marketing targets.
If your business is seasonal, Conversion Optimizer may not optimize the correct data to cater to your advertisements. You can try turning on your Optimizer after your season is over. You won’t be able to get results that you desire. This is because the optimizer reduces the ad expenditure during low season thereby lowering the conversion rates far away from the normal ones.