Using Ad Scheduling for PPC Campaign Management

Websites provide you a great platform to advertise your product and services with high possibility of conversion. If you want your advertising to be a success, then you must adopt pay per click method which is an interesting form of online advertising. Once you will adopt PPC strategy, you would prefer this simple and easy form of advertising. For increasing click rate, it becomes essential to do an effectivePPC campaign management. Pay per click advertising helps you to get your website listed among the most visited sites on search engines. …

Use Google Analytics to Monitor Your PPC Campaign

Your website should stand out among the bouquet of numerous websites in the virtual internet space. In this highly competitive world of web, you can enjoy higher rankings by adoptingpay per click method of advertising. This means you have to target right set of searcher with right keywords as part of effective PPC campaign management. For enhanced and improved visibility, PPC is an effective form of advertising which can be well utilized. For the survival of your advertisement, it is important that the advertisement is clicked on regular basis. …

Cracking Google AdWords Qualified Professional Exam

If you have made pay per click program a part of your search engine marketing strategy then you know the crucial role thorough understanding of Google AdWords will play in making your plans successful. In fact the Google AdWords Qualified Professional is desirable for any company involved with PPC campaigns. This is one status that can be obtained at individual level as well as company level depending up on your own requirements. …

Learn to Identify URL Tagging and Tracking Problems for your PPC Campaign

Different business owners use different tracking systems to track and monitor the profit margins of their pay per click program. Performance tracking is important for pay per click campaign management. There are primarily three types of problems that you can face with tracking 3rd party campaigns, namely, tracking parameter order, 301 redirects, and the URL structure. Let us discuss them one by one. …

Make the Most of Your Top Performing Keywords

The performance of all keywords is never equal. Experts believe that 80% of the impact is generated by 20% of the causes. Search engine marketing is no different than this. It has been observed that only 1% of the keywords used in an account are capable of driving 50% of the total revenue. …

When PPC works and SEO doesn’t?

We’ve all heard that ranking in the natural results of search engines is much better than using their paid search marketing programs. It is definitely cheaper in the long run (if the organic search engine optimization is done correctly, that …

Search Marketing In India

I, often come across question regarding search marketing in India. The most common question is “how many searches are carried out in India” and “To what extent could I, as an Indian company targeting the domestic market, leverage search marketing …

Is Affiliate Marketing better than PPC?

Along with PPC, affiliate marketing is fast becoming one of the more popular methods of promoting businesses online. An affiliate marketing program basically consists of an affiliate and a merchant. The affiliate displays the merchant’s banners and sends visitors to …

Page 10 of 10« First...678910