Brand Keywords: Whats in a Name?

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Bid on your brand keywords and avoid losing out on valuable traffic.Brand keywords play a very major role as revenue drivers for the client. Your brand keywords may just end up being the lowest cost, highest ROAS keywords for you. …

Ad Copy Best Practices……..Really?

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I can’t count the number of times I was astonished by results during my early days in PPC. I was totally baffled to notice that some of the ads, which in my opinion were totally dreadful, had actually worked wonders on the web. …

Hottest Mobile Advertising Platforms

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Mobile advertising can be an extremely profitable part of an integrated Internet Marketing or Pay Per Click advertising campaign as Mobile has been called the world’s fastest growing ad medium. …

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