Trademark Tales

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Can advertisers in Europe be banned from using their competitors’ names as keywords in their online advertising campaigns? Sadly, yes. …

Ad Impressions Drive more Business than Clicks

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If you want to achieve greater success in search engine marketing, then you have to take into the PPC aspect which will give a new boost to your website. You must be aware of last-click attribution strategy in PPC which was supposed to be the best way to improve sales and enhance traffic to your website, however now you will hear something different. …

Tips for developing your PPC strategy

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Are you starting with your first PPC project? Or you are beginning with a new account on board; all you need to do first is develop a strategic PPC plan. When you have a plan in your mind, you can always launch an effective pay per click campaign. So, before beginning with the keyword research or writing ads, you have to take a step backwards and first develop a plan so that everything falls in place. …

Three Tips for Effective PPC Campaign Management

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Your PPC success is in your hands and if you include some important tips in your PPC campaign management, then you can actually bring in more customers to your website. You have to understand, that, at present small businesses are the main focus of social media networks and search engine optimization. …

Analyzing Adwords Search Funnels for Pay Per Click Campaigns Part 1

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If you want effective PPC campaign management, then you must understand the concept of search funnel. Ideally, you must understand the concept of search funnel before applying it for your pay per click advertising campaigns. For your PPC benefit, it is important to use search funnel which is a set of reports in Google AdWords which allows you to … …

Recognizing Data Trends In PPC Part 1

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Your website’s success depends a lot on the techniques of PPC campaign management B and if the management is not done properly, then it can affect all your PPC operations. If you are a PPC expert, then you must be aware of the fact that it is very easy to track your pay per click success. …

Maximize your PPC budgets using alternative search engines Part 3

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If you want to launch a successful PPC campaign, then you have to optimize your traffic and try to avoid any kind of fraud. You have to closely monitor your keyword conversions through conversion tracking and then you can start working on conversion tracking. As a smart pay per click expert, you must understand which keywords are producing … …

Go Green – Recycle Your PPC Campaigns Part 3

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For your PPC benefit, it is important for you to identify the paid and unpaid search engine marketing strategies. If you want to get a number of effective link building requests under your PPC campaign management, then you can make use of content placement reports as it will save a lot of time and energy. Through fast reports, you can easily get a list of websites that are beneficial for your … …

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