Go Green – Recycle Your PPC Campaigns Part 2

After you have optimized your search engine marketing strategies to leverage various pay per click efforts, you must understand the need for templates. If you plan to use your PPC work for next time, then you can surely run a successful campaign with some required changes. As a smart PPC expert, you should understand the importance of template because if you have a simpler … …

Go Green – Recycle Your PPC Campaigns Part 1

If you want to move with the time, then now you can also recycle your pay per click advertising campaigns for better PPC results. You must have noticed that in today’s time, everything is being recycled and you can apply same to your paid search campaigns. Your team of pay per click professionals will help you manage various PPC campaigns simultaneously along with successful … …

7 Tips for Effective Global PPC Campaigns

Your PPC campaign should modify things according to the local taste. Following are the seven tips that will help you successfully expand your paid search pay per click campaigns based on experience with global retailers and agencies in the US, Europe and Asia Pacific. …

Learn How to Create High-Converting Landing Pages- Part 4

If your website has right landing page, then your search engine marketing will be successful but if you have designed a wrong landing page, it might prove fatal for your website, PPC campaign management and search engine optimization. Through your landing pages, readers should actually get what they want and this will define the success of your pay per click and SEO efforts. …

Learn How to Create High-Converting Landing Pages- Part 1

Your website’s success depends on your search engine marketing efforts and if you use innovative SEO strategies, then you can enhance the visibility of your website. As a smart marketer, you should be well aware of the fact that landing page of your website has to be convertible because only then you can get higher profits from your PPC campaign management and search engine … …

Creating a Call to Action for your PPC Campaigns Part 2

Providing customers with different urgency offers can also help in the brand building process and can deliver better search engine marketing results. This makes it important for you to experiment with different urgency offers to see which gets the highest response. If you create an offer that is available only for the next 24 hours, then you need to position it in a way that intimates the … …

Creating a Call to Action for your PPC Campaigns Part 1

The advent of pay per click advertising has transformed the way advertising was viewed earlier. It has also changed the marketing strategies of many businesses. Businesses now use pay per click advertising more often as it offers a great opportunity to generate heavy traffic towards a website and that too without much efforts. …

The Drawbacks Of A/B Ad Split Testing-Part 3

Search engine marketing is crucial to the success of any business in the cyber space and if certain key features are not understood, then it can be a disaster for the business. It is essential to understand the pitfalls of A/B ad split testing before undertaking it under PPC campaign management. If the PPC marketers answer certain questions like whether the unique selling points … …

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