The Drawbacks Of A/B Ad Split Testing-Part 2

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PC campaign management is an essential part of search engine marketing and if not done carefully, it can affect the overall performance of the pay per click advertisements. In the second round of A/B split testing , the qualified PPC advertisements is tested against the new challenger ad and finally looking at the CTR and CVR performance of the both, a winner pay per click … …

The Drawbacks Of A/B Ad Split Testing-Part 1

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For any business, effective search engine marketing is essential to define the success of the business in the cyber space. Writing advertising copy for the PPC campaign is a crucial stage in the process of PPC campaign management and has to be done carefully. Sometimes over breeding or over optimization of the pay per click advertising campaign can affect the overall impact of … …

ROI vs. CPA – Finding A Better Measurement Technique Part2

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Advertisers while doing search engine marketing, continue to calculate a return on their ad costs irrespective of the fact that tracking is in place. So why not deliberately put tracking in place to have a better PPC campaign management? With Google analytics, you can get this revenue tracking free and then you can merge it with AdWords to establish a Return on Investment … …

ROI vs. CPA – Finding A Better Measurement Technique Part1

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‘Cost per Acquisition (CPA) or Return on Investment (ROI)’ is the usual answer that you will get if you ask any advertiser ‘How do you measure your pay per click performance?’ However, the answer doesn’t make clear as to which optimization technique is the best to evaluate the performance of your pay per click campaign? …

Get An Edge Over Your Competitors

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Are the thoughts about your competitor’s PPC campaign management strategy giving you nightmares? You can now stay informed about your competitor’s pay per click plans on a weekly basis through a competitive research program. The research includes exploring competitor’s website regularly and identifying key terms and ad texts of their pay per clicks. …

Role Of Keywords In Conversions Part 3

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The next step involves selecting a large sample size from all the factors that fall under the introducers and influencers categories of your paused PPC campaigns. So, if you want to have an effective PPC campaign management, just turn those keywords back on. This is a significant milestone and helps in generating considerable traffic for your website. It describes your business in an … …

Role Of Keywords In Conversions Part 2

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he first thing that you need to do is to find out how many visits per conversion are there on your website. You can use web analytics tool to get the intelligence. Using a free tool like Google Analytics can help cut the cost. If the average number of visits per conversion is found to be greater than 1, then it is clear that your customer needs more than 1 visit to convert. …

How To Build An Effective PPC Campaign Part3

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Building an effective PPC campaign becomes easier if you learn to make a progress on your goals and start comparing the two. A pacing report can help you get started. The first thing that you need to do is to set your targets. Once you have done that, review your performance after a certain period of time, say, a week. Evaluate your performance for the week keeping in mind the goals … …

How To Build An Effective PPC Campaign Part2

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For an effective PPC campaign management, it is important to focus on what is new and what has changed. This can help you manage large and high spend accounts. It is always better to focus on fragments that go up or down rapidly than to keep a track on good or bad points of certain segments. …

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