The Drawbacks Of A/B Ad Split Testing-Part 3

Search engine marketing is crucial to the success of any business in the cyber space and if certain key features are not understood, then it can be a disaster for the business. It is essential to understand the pitfalls of A/B ad split testing before undertaking it under PPC campaign management.  If the PPC marketers answer certain questions like whether the unique selling points explained to customer will lead to better sales or not and whether the discount will work for them or not, then it will be a great way to connect with the audience. Once the marketers form a connect with the audience, it becomes easier to sell the product through pay per click advertisements. Through various benefits, companies can easily form a strong bond with the audience which will further lead to effective search engine marketing. In any PPC campaign, advertisements acts as a sole criteria for generating higher sales, hence it becomes important to run the most powerful and effective ad in the cyber world. No search engine marketing can be a success, unless it is backed by the best PPC campaign.

In case of a PPC campaign, the ad actually drives in the customer which further helps the marketers to get higher profits from search engine marketing and PPC campaign management. The real challenge for the PPC marketers emerges when every single benefit has to be accommodated in one pay per click advertisement. Before starting the process of A/B split ad testing, it is important to break the messages or group few messages together and this will further simplify the process of ad testing. In order to reap higher benefits from search engine marketing efforts, it becomes crucial for the marketers to identify the best pay per click advertisement. If the marketers find that one of the unique selling points is attracting a lot of visitors, then that particular pay per click ads continue to run at the top spot and other low performing PPC advertisements are put on hold for the time being.

This is the point where A/B ad split testing can give wrong or inappropriate results. The test done under the process of search engine marketing does not optimize the PPC ads in the ad group, instead identify the best advertisement. If the companies want to experience proper PPC campaign management, then it becomes important to have two or three optimized PPC ads and not just the best pay per click advertisement. It has been observed that the ad groups with more than one pay per click ad always do better than the groups with one best advertisement. If the ad group performs well, it further helps in earning higher profits from search engine marketing efforts also.

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