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Convonix Blog: Internet Marketing 3.0
Latest trends in search engine marketing (SEO & PPC), web analytics, website usability, social media. Get updated with SEM news, white papers and research reports.

The Google AdWords Magnifying Glass

For those of you who often wondered why Google Adwords did not show your ads for a particular keyword, they have introduced a new feature that they say provides one-click troubleshooting for this problem.

While the magnifying glass that now appears next to the keyword in the Google Adwords dashboard provides basic information about your ad, I believe that Google needs to provide more information than just “This keyword has a low Quality Score, so the minimum bid exceeds your current maximum cost-per-click (CPC).”.

I am sure that over time the Google Adwords team will provide more information using this bubble cause this feature has the ability to make adwords campaign management easier than it is today.

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