I wonder how serious Yahoo was when they re-initiated partnership talks with Microsoft… cause just hours after the official calling off of talks with Microsoft, Yahoo announced a partnership with Google to host and display Google’s Adwords ads on its search engine result pages.

Is that good? Well, for Yahoo it is. Cause Google Adwords is much more popular than Yahoo’s search marketing program. Google Adwords Ads are also more expensive per click than Yahoo ads were. This means that Yahoo may get more revenue per click than their own program was able to generate.

For advertisers, the positive is that Adwords will now be able to give them a much wider audience. On the flip side, the deal makes Google a virtual monopoly in the paid search advertising (popularly known as pay per click) arena.

Again… I think this hasn’t ended and there is more to come! Stay tuned…

Tags: Google Adwords, PPC, Yahoo

This entry was posted on Friday, June 13th, 2008 at 12:24 pm and is filed under Pay Per Click, Search Engine News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.