Have a question? Now Google will answer it, all thanks to ‘Google Knowledge Graph’
Taking the onus of answering a query on its own shoulders, search monolith Google, in its continued endeavour of digital domination, has rolled out an interesting update that goes by the name of ‘Google Knowledge Graph’ – a technology that allows search users to see factual data about a searched entity (person, place or thing) right on the results page.
Knowledge Graph, an analogical term drawn from the typically thrown around digital jargon for a set of related objects, can be deemed as a direct response technology that presents search users with immediate factual information regarding certain queries. So if you happen to search for ‘Albert Einstein’, towards the right of the results page you will be presented with a panel that contains basic factual information regarding the entity, including his date of birth and death, and professional achievements.
While a generous action on part of Google, this has added to the woes of already frenzied web publishers, who may just have to battle more aggressively to receive search traffic as ‘Google Knowledge Graph’ is all set to prime the spot with its upfront answers. However, publishers need not load their ammunitions just yet. Google has noted that instead of taking the traffic away, the new-fangled ‘knowledge panel’ in fact increases search opportunities, broadening the scope of reach much wider for web publishers. Knowledge Graph merely provides an instant summary regarding certain searched entities, which only helps promote a better understanding of the query itself, even encouraging a user to refine and enlarge their sphere of search too.
All said and done, Google Knowledge Graph, if not ground-breaking, is certainly a good deed on part of Google to make its search engine smarter and rather responsive. In Google’s words ‘this is a critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do.’ Now it remains to be seen if Google is able to channel, like it claims, or block user interest that ultimately translate into clicks and, by that order, revenue.