As an SEO expert must understand that predicting your future in case of search engine marketing will help you devise an effective marketing plan. You can judge the past behavior of your keywords and for this you can make use of certain tools like keyword research tool and Google analytics. Suppose through your keyword research tool, you get to know that a certain keyword which you used last year did not reap great SEO results for you, then this year, you can try and replace it with some other relevant keyword which might improve your search engine marketing campaign. You can include various Google tools in your search engine optimization plan including Keyword Tool, Wordtracker or Keyword Discovery Tool and through these tools you can look at the past behavior of your keywords in order to predict the future results. Once you know the past behavior, then you can try and exclude those elements from your search engine marketing campaign which hinders the growth of your business.
You have to keep a vigil on various trending tools as they will help you include various trendy strategies in your SEO plan. If you want to outshine your competition in terms of search engine marketing, then you should try and take advantage of every possible opportunity that comes your way. You might not be able to implement those strategies in the required manner but still you can make use of trending tools to know about the latest search engine optimization trends which can become part of your SEO plan. If you want to earn higher profits from your search engine marketing activities, then you have to consider the past performance along with your personal experience as a search engine marketing expert.
For your search engine optimization benefit, you have to keep in mind that your personal experience will make a difference to your search engine marketing results. You must analyze the importance of keywords in your SEO plan because when you know that, you can find out which all keywords can improve your marketing performance. Once you know about the nuances of keywords, you can easily think about which keywords to be included in your search engine marketing plan which could actually enhance your overall performance in the cyber space. These keywords will direct you to a great and profitable SEO strategy which will help your business to grow and beat your competition at every step.