In 1980’s, there was no formal search engine optimization, however most of the people who wanted to do online business. Even during 80s people knew about the concept of online marketing, though internet was not there during that time but techniques were almost the same to popularize music. For you as a marketer, it is important to have complete knowledge about search engine optimization so that you can get desired results through your online activities. Following important points will help you understand better and this will further allow you to streamline your online business.
- You must understand that SEO needs proper knowledge and skills, so if you have it, you will be the king of the internet space and you can also market your product well. Do you think that adding few Meta tags will serve your purpose? Well, this is not the case as SEO includes many other things which can be useful to rank your website above your competition in the online world.
- While undertaking search engine optimization, you also have to take care of the spammers as inclusion of keywords can be a problem at times. So if you stuff your articles with the keywords, then it can get spammed. All those who are using spamming techniques may solve the problem for a while but after sometime your performance will slow down.
- Remember that your audience matter to you the most and whatever you are doing as part of your SEO, should cater to them. First impression is the last impression and this goes same with your audience, so if your website is well designed, then you can easily convert your visitor into customer, else not.
- As an SEO expert, you have to ensure that conversions matter the most and not the rankings. Do you have good rankings? If yes, then what if your conversion rate is simply poor even after getting higher ranks. Search engine optimization techniques bring you more and more traffic but do they ensure conversion? Well that’s the catch.
- Keep your content fresh, relevant and genuine. Your content will improve your search engine optimization as more and more people would visit your website to read it and will also form an impression about your website.
- You must remember that search engine marketing is a continuous process and for this you need to have an eye on each and every activity. You have to constantly monitor your content so that changes can be made on time for improved search engine optimization results.
- You have to think out of the box and even then there are no guarantees. So now you must have got the clue, that innovate and creative techniques will help you sail through easily.