Targeting long tail keywords is a great and a well-accepted way to gain conversion oriented traffic to our website. If you look into your Google Analytics data, there are very few head searches that are actually bringing business and your long tail searches will be huge and fruitful as informed searchers rarely type just a word or two, and instead use long phrases. And the great thing is that, they are much easier to rank for since they are less competitive.
However, when it comes to choosing your long tail keywords, it can be a bit tricky than choosing your head keywords. This is because head keywords are usually accompanied with search volume data and if you are using keyword research tools like Google's Adwords Keyword Tool, it makes it fairly clear about what terms are worth targeting. On the other hand, researching on long tails isn’t that simple because you might never find search volume data once you start entering phrases that exceed 2-3 words within them.
Also, if you go by the traditional way that’s without using any tools to choose long tail keywords, the way you search a super specific result may differ from how others search for it. And to get the best out of long tail keywords, it is very important to target the phrase that is somewhat relative to the search behavior of the masses. That way if you rank for such terms, you are more likely to get the most visits via that phrase.
So how can you decide upon the perfect long tail term? To get to that, first you need options; relevant trustworthy options. And what better way to collect long tail options than Google Search Suggest that tries to complete your query by recommending strings based on query volume at the time.
Since Google is The Most widely used search engine and we are all trying to rank on it, it would make sense to trust Google's database and target the long tail keywords it suggests. But manually scraping Google Search Suggest queries will be very tedious and frustrating and you can all ways miss on 'options' if you don't think of all the possibilities.
To get out of this pickle I've got just the tool! it's called Übersuggest.
Here's how it works and how you use it:
- Write a term in the box
- Choose a language and a source. Übersuggest can get suggestions either from regular Web search or from search verticals like Shopping, News or Video
- Übersuggest takes your base term, add a letter or a digit in front of it, and extracts suggestions for it (See examples).
- Click on each word to get further suggestions based on that term
- Add each keyword to your basket clicking on the plus sign on its left or add all visible keywords to your basket clicking on the large grey button.
- Extract the keywords using the 'Get' button
- And then…
After this if you want, extract search volume and competition data and analyze further. Use the keywords to get inspiration for your next onsite blog post or link building anchor text. Even try to get an idea on what actual people might search to find information or convert on topics your website can offer.
Share your thoughts folks!!