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If you are planning to incorporate some segmentation and audience targeted ideas in your search engine marketing plan, then you can earn great benefits from Google’s Website Optimizer. But you have to be extra careful while conducting tests for your demographic profile because these tests might give you varied results. Now, you must be looking for some more benefits of using Website Optimizer and for your ease and convenience, this tool offers you a step by step approach through which you can easily follow the process of testing your search engine optimization techniques and other landing page optimization strategies. You can also figure out the type of test you should conduct on your ideas, tactics and your search engine marketing tactics. If you want to judge your landing page optimization, then through this Google tool you can easily identify how your landing page should look like in order to label it as your good conversion page.