The search engine optimization or SEO value of named anchors linking to different page parts has been a topic of discussion in the SEO world for a long time. Using such linking helps users to quickly navigate to the desired part of content within the entire page. For example, named anchors are most commonly used for FAQ pages where the user can click a question and navigate directly to its answer on that page.
The use of named anchors can be found in Google organic search too. If you look carefully through Google organic search engine results page, you will find Wikipedia on-page navigations. If you navigate to Wikipedia, you will see that even the Wikipedia page is intra-linked. The page content has links with different headings on various aspects of the content, clicking on which you can directly read the specific section. It is still unknown whether Wikipedia benefits by these on-page navigation links for Google optimization in the form of special treatment from its users. However, you can always try and add some on your website pages, especially if they are long; to add to their google seo value.
While adding these named anchors, make sure the anchor text does not contain more than three words. The word ‘menu’ must be used in the CSS class, and the link must have its place at the top of source code of the page. These simple tricks will help you in better search engine marketing through attracting search engine crawlers and prove beneficial for the users as well.