While header tags are used to emphasize the content in accordance with different heads, boldfaced content are used to highlight important terms or search items. However, there are other SEO elements too which help in achieving the desired search engine marketing results. These are as follows:
Anchor text is a little different from header texts and boldfaced content. It is actually an “on-page” element which provides SEO benefits by linking the text to the website’s URL. So, if a news reporter has to cite a source for some information, he might use the website’s name for the anchor text and can create a hyperlink. The idea is to tell people that on following the link, they will find more information on the keyword or the anchor text.
Also referred to as link label or link title, anchor text is the visible text of the link and is indeed one of the most significant factors in Search Engine Optimization. The words in the anchor text can help determine the page ranking. However, with the wide variety of options available, several site owners overlook the potential advantages of this old technique and in this way, miss an opportunity for achieving better Search Engine Marketing results.
The technique uses action familiarized text to drive more traffic towards the website. Using a nice keyword for anchor text can help one get the best SEO benefits. Therefore, it becomes important for the person doing search engine optimization to identify and analyze keywords in order to improve page rankings. Using the keyword just once or twice won’t help. One has to use it more often to make it appear in the search engine result pages. Also, keeping all your anchor text the same is not a good SEO technique. One can alter a bit by adding or deleting a word or may be by changing the number – making it plural from singular or vice versa.
Image alternative (alt) tags
The image alt-tag is another SEO constituent that is overlooked by many people. The tag is important as it can help get your site or images (in the site) indexed by search engines. It enables search engines to use the tag in its image search results.
An effective alt-tag can be created in the following manner
<img src=”/images/ComputerScreen.jpg” width=”45″ height=”56″ alt=”Computer TFT Screen”/>
Creating an alt-tag contextually similar to the image filename helps eliminate the ambiguity and assists in getting better results.
Using all these on-page elements can facilitate better results in the search engine optimization process by enabling your content to be easily found by users when they are searching for related information.