Role of Domain Popularity

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Domain popularity is one of the highly valued factors that help search engines to assess the importance of your website in comparison with the other websites in a particular field. Greater the number of domains that link to your website, greater the domain popularity. …

Social Media Resume

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This blog provides information on what exactly is a Social Media Resume and how you can build your own Social Media Resume. …

Paid URL Inclusion

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Paid URL inclusion assures that your web pages are indexed quickly i.e. the search engines will locate them immediately. …

Google Launches New Sitemap Generator

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On 13th January 2009, Google announced the launch of their new Sitemap Generation Tool (still in Beta phase). It is a software that improves the ability of search engines to find the content of your websites. …

Google to focus on Mobiles in 2009

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Google has developed Android, SMS Search, modified SERPS for smart phones, started testing ads in search results on mobiles in the last year. The list of modifications made by Google for mobile phones is endless and there seems to be no stopping. This clearly shows that Google is extremely bullish on mobile phones. Its very important for search engine marketers to realize the challenges and opportunities that ‘mobile search’ offers and devise methods to achieve top rankings, else in this extremely connected world they may end up in a no network zone! …

Google’s Regional SERPs

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There has been a lot of discussion on what determines if your site is displayed in the “pages from a region” result page of Google. i.e. – what determines if a site will show up in the “pages from UK” …

SEO Copywriting Techniques

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I read a very good article (http://www.wordtracker.com/academy/stop_the_slaughter_of_innocent_copy/) on SEO copywriting in the wordtracker newsletter today. Aptly titled “Stop the slaughter of Innocent Copy”, this article talks about how great copy is destroyed due to keyword stuffing. I completely agree with …

Website Optimisation Campaigns

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These days, I have been hearing the term website optimisation quite frequently. Most of the times people use the term website optimisation instead of search engine optimization (SEO). However, I tend to disagree there. I think that a website optimisation …

Web Site Submission to Google

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I often get asked about web site submission to Google. Most people believe that submitting your site your Google ensures search engine rankings on arguably the best search engine today. Well, the Google spider crawls through the internet and finds …

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