Picture this! Imagine you have taken a vacation, away from your job & have landed in a remote village in the mountains somewhere. You come across many beautiful trees, you see exotic birds, the sun sets in all its glory, with no smoke to blur its appeal! You would want to have a camera then. What if you don’t? You cannot obviously recall every minute detail of what you have seen. They just fade to become hazy memories. Now take this scenario to the internet. You surf online daily, and come across brilliant images which are peculiar. They may not be the best pieces of art, but they have managed to capture your attention.
Now, to recall these ‘fond memories’ you have to share that link somewhere, on any of your social media profiles. But what if the content around that particular image does not matter to you! Or worse, it is not even related to the image that you have shared! In comes Pinterest!
How is it different from Social Bookmarking?
By allowing you to share random snaps, it creates a repository of amazing images, which are also categorized in a particular niche!
When you share something on Pinterest it automatically attributes it to the original source. It creates a link to the URL where it was published in the first place.
Pinterest works best for a brand which is looking to engage more users on Social Media, but does not really have the means to maintain a constantly active social media profile. It brings the focus onto quality of the content, rather than the number of keywords it has, or how well-optimized it is, from a search engine’s perspective.
So how can a SEO campaign manager think of leveraging Pinterest’s potential?
It is not as simple as it seems! Pinterest is an “open” social media platform, where the content shared by you is available publicly. (read – indexed by search engine spiders!) So, in that sense, it is great, as it gives you a high traffic linking avenue. Also, content (images) on Pinterest have been classified into areas of interest like Architecture, Technology, History, Fine Art. Every image “pinned” on Pinterest has a particular category assigned to it. This can be very vital for new websites, because the search engine spider does not know what category your website falls in. If you have a website which talks about vehicle spare parts, and you upload an image of a kickass looking spoiler on a sports car, it has to be tagged under Automobile or any more relevant & specific category that may exist on Pinterest.
These are few pointers to tell you how Pinterest can be leveraged to boost your search engine rankings. Brands need to be careful about this platform, as it won’t be relevant for all kinds of business domains.