Search engine optimization is always seen as the beneficial way of marketing and with its growing importance and improved results; marketers always look out for newer and useful ways of earning more profits. One such interesting form of internet advertising is the pay per click method which is like boon to all the PPC marketers which is giving tough competition to the natural way of SEO. The emergence of PPC advertising apart from SEO in India created a flurry of debates in the search engine optimization industry to figure out the better of the two. For all the SEO marketers and PPC experts, it is essential to comprehend that though pay per click form of advertising has number of benefits but still the relevance and the surety of SEO results cannot be ignored at any cost. The best way to deal with this ongoing debate is to understand that both PPC and SEO have to complement each other instead of competing for efficiency or effectiveness.
The main target SEO of every Indian company is to get higher ROI from the amount invested in the process of search engine optimization and other PPC efforts. The search engine optimization experts have been in the search marketing industry for the long time now, so the contribution of such experts needs to be appreciated. When it comes to search engine marketing, companies usually become greedy in regards to get hold of the latest and upgraded tools of marketing and one great pay per click tool took everyone by surprise including the SEO experts. Instead of wasting time in analyzing the two important and great ways of marketing, all the companies should accept the reality that search engine optimization and PPC go hand in hand in order to derive higher ROI.
There are two sides of a coin and same is the case with marketing tools. If a PPC method offers great results and benefits, then there will be several benefits which can be best achieved through search engine optimization. Considering the marketing activities for SEO in India, equal importance is given to both SEO and pay per click because both of these tools have a certain number of advantages and disadvantages. It has been observed that PPC is a great way of carrying search engine marketing and if it is incorporated in search engine marketing plan along with SEO, then it can deliver improved ROI which is what companies are looking for. Every new tool that is launched as part of search engine marketing is there for betterment only and if that tool starts generating enhanced results in collaboration with the traditional and organic form of marketing, then nothing can come in the way of success. PPC and SEO, if implemented together, will surely get good ROI for the company, therefore, it is essential to remove the wall between pay per click and search engine optimization in order to enjoy healthy results