E-commerce site owners often complain, that inspite of having tons of products in their catalogue it is often just the front page that ranks for keywords.

I have come across several internet marketing managers who have engages services of SEO firms but haven’t been successful at getting their entire catalogues indexed.

The reason in most cases is the same - The SEO firms have created landing pages for their popular products/categories and linked them from the front page. The result - The site starts ranking for some keywords related to these products.

The ideal solution to optimizing an e-commerce website or making a search engine friendly shopping cart is to modify the URL structure of the shopping cart so that it automatically churns out static SEO friendly URLs. Going a step further, optimization logic needs to be included in the titles, meta tags and other content and the URLs need to be linked intelligently so as to create an optimized mesh structure.

All this will lead to a majority of the shopping cart pages getting indexed by search engines and thus enable you to target the long tail, which can increase your traffic several times.

Tags: Internet Marketing, SEO

This entry was posted on Saturday, May 24th, 2008 at 12:36 pm and is filed under Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.