I read a very good article (http://www.wordtracker.com/academy/stop_the_slaughter_of_innocent_copy/) on SEO copywriting in the wordtracker newsletter today. Aptly titled “Stop the slaughter of Innocent Copy”, this article talks about how great copy is destroyed due to keyword stuffing.
I completely agree with the author that people today are obsessed with stuffing in keywords in the text of their pages. The obsession with keyword stuffing generally means that we’re reading the keyword being targeted 3 times in each sentence. The author mentions several great ways of incorporating keywords in your website content without making it look terrible to your user.
I think that every aspiring SEO copywriter should read this article before optimizing that first page of website content.